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    Khushal Thakkar
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    McDonald's began in 1940 and is now located in 122 countries with 31,000 restaurants serving 51 million people per day. It began franchising in 1953 and has grown significantly over the decades. When entering India in 1996, McDonald's adapted its products to be more suitable for India's large vegetarian population and local tastes by replacing items like the Big Mac and only using vegetable oils. McDonald's markets itself in India using the 4 P's of marketing - offering a variety of vegetarian and non-vegetarian products, promoting through celebrities and media, placing stores mainly in North and West India, and offering products at a range of price points to attract different consumers. The main target segments in India are children, youth, and

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    Marketing Strategies of mcdonalds

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    McDonald's began in 1940 and is now located in 122 countries with 31,000 restaurants serving 51 million people per day. It began franchising in 1953 and has grown significantly over the decades. When entering India in 1996, McDonald's adapted its products to be more suitable for India's large vegetarian population and local tastes by replacing items like the Big Mac and only using vegetable oils. McDonald's markets itself in India using the 4 P's of marketing - offering a variety of vegetarian and non-vegetarian products, promoting through celebrities and media, placing stores mainly in North and West India, and offering products at a range of price points to attract different consumers. The main target segments in India are children, youth, and

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    68 views15 pages

    Mcdonalds Marketing

    Uploaded by

    Khushal Thakkar
    McDonald's began in 1940 and is now located in 122 countries with 31,000 restaurants serving 51 million people per day. It began franchising in 1953 and has grown significantly over the decades. When entering India in 1996, McDonald's adapted its products to be more suitable for India's large vegetarian population and local tastes by replacing items like the Big Mac and only using vegetable oils. McDonald's markets itself in India using the 4 P's of marketing - offering a variety of vegetarian and non-vegetarian products, promoting through celebrities and media, placing stores mainly in North and West India, and offering products at a range of price points to attract different consumers. The main target segments in India are children, youth, and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    One world, One Burger- McDonalds

    WELCOME TO THE WORLD OF McDonalds

    Presented by Khushal Thakkar 54 Ruchin Thakkar 55

    About McDonald's
    Began in 1940

    Located in 122 countries

    31000 Restaurants

    51 million people are served a day at 31000 different locations

    Independent local business people own and operate more than 80% of McDonalds Globally

    1940 :: First McDonalds Opened in USA 1953 :: McDonalds Began To Franchise 1964 :: McDonald's issued its first annual report 1975 :: Drive Thru Was Introduced 1984 :: Ray Kroc Died on 14th January 1996: The first Indian McDonald's opens. 2005 :: McDonalds Opened Wi-Fi Service 2009: 20th Century Fox and McDonald's begins promotional partnership. 2012: McDonald's begins posting the calories count for items on the menus and menu boards in the drive-thru.

    India Entry Strategy

    Hard Castle Restaurants Pvt. Ltd

    Connaught Plaza Restaurants Pvt. Ltd

    Product Adaptation The Indian Challenge


    40% population is vegetarian Maharaja Mac replaced by Big Mac Respect for local culture

    Only vegetable oil use as a cooking medium


    Re-formulated own products using spics favored by Indians

    Marketing Analysis
    4 Ps Analysis

    $
    Product
    Wide variety of menu items - veg and non-veg product - health-conscious items Local flavors Variety of product offering

    Marketing Analysis
    4 Ps Analysis

    $
    Promotion
    Im lovin it campaign to attract family

    Feature artists to target teenagers


    Advertising through media

    Marketing Analysis
    4 Ps Analysis

    $
    Place
    31,000 stores worldwide
    About 230 outlets in India Mainly focuses in north and west India Distribution channel Operations - Company-owned - Franchise

    Marketing Analysis
    4 Ps Analysis

    $
    Price
    Traditionally - value-pricing as competitive weapon Now, offer products at range of price points - attract both price-sensitive and health-conscious consumers

    Segmentation, Targeting and ositioning


    The main target segments are children, youth and the young urban family. Targeted audiences ; -children -teenagers -adults

    3/31/2013

    consumer behavior

    13

    Children -happy meal toys -play place Teenagers -price sensitivity -varieties offered Adults -right ambience -products worth the money -healthy

    THANK

    YOU

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