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1) What Is Dell's Strategy?
1) What Is Dell's Strategy?
Market leadership as a result of a persistent focus on delivering the best possible customer experience. Direct selling, from manufacturing to consumer, was a key component of its
strategy.
Its reputation as one of the worlds most preferred computer systems companies and a premier provider of products and
Cost advantage: This was done in three areas. Component purchase costs,
inventory costs and selling and administrative costs. Customer knowledge advantage: Dell understood consumer needs and
Cont..
Technology advantage: dell custom-built its machines after receiving an order instead of making machines for inventory in anticipation of orders. Dell introduced the latest relevant technology much more quickly than companies with slow moving inventories; turning Dell to become the
Localised decision making system: Dell used its structure as a flat organization as a
competitive advantage and localized its decision-making. If an issue did not require a higher ups attention, then decision would be made without involving him. This