AAPKA PURIFIER

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Aapka purifier

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Aapka purifier

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DISTRIBUTION OF RURAL HOUSEHOLDS BY SOURCE OF DRINKING WATER

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DISTRICTS AFFECTED BY WATER QUALITY

Jabalpur, Jhabua, Shivpuri, Dhar, Seoni, Shajapur and Chhindwara districts are the most affected by fluoride contamination Chhindwara, Sagar, Sheopur, Shivpuri, Vidisha and Rajgarh are some of the districts affected by high nitrate content in groundwater. High salinity is found in Bhind district in general and in localized areas in Shajapur, Sagar, Ratlam, Ujjain, Vidisha, Chhatarpur and Sheopur districts. Shahdol, Umaria, Sehore districts are affected by iron Aapka purifier content in the groundwater. Pani ka chirag

FACTS ABOUT SHIVPURI

Shivpuri (Madhya Pradesh): Contaminated water in Karera Block of Madhya Pradesh's Shivpuri district, has posed serious threat to residents' health in many villages. The water contaminated by excessive quantity of fluoride in scores of villages. Though the district administration has set up fluoride filter plants, they hardly function leaving everyone to drink contaminated water. Villagers say that their repeated pleas to the concerned authorities about danger posed to them by contaminated water have fallen on deaf ears. Villagers have developed various health problems due to contaminated water. "Fluoride contamination causes pain in joints, yellowish layer on teeth including loss of teeth at an early age and also early death. They were provided fluoride filter pump for drinking water purpose. Their village has a population of 150 houses and the tank can fulfil the needs of just 50 households," says Panna Lal Kevat, a resident of Phoolpur village.

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WATER PURIFIERS

Water purification is the process of removing undesirable chemicals, biological contaminants, suspended solids and gases from contaminated water. The goal is to produce water fit for a specific purpose. Most water is purified for human consumption (drinking water), but water purification may also be designed for a variety of other purposes, including meeting the requirements of medical, pharmacological, chemical and industrial applications. In general the methods used include physical processes such as filtration, sedimentation, and distillation, biological processes such as slow sand filters or biologically active carbon, chemical processes such as flocculation and chlorination and the use of electromagnetic radiation such as ultraviolet light.
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DEALERS IN MADHYA PRADESH

AJ enterprises Amruit Dhara Home Care Eureka Forbes Ltd Fair Chem India Ganga Food & Bevereges Industries Jeevan Mitra Kent Ro System

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DISTRICT TO TARGET
Shivpuri No. of villages under shivpuri-189

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TARGET AUDIENCE
District hospitals Private hospitals Govt and private schools Households

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DISTRICT AND PRIVATE HOSPITALS

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POSITIONING STATEMENT
Set up camps and encourage people to try it out Travel to each and village under the state with a mission of aggressive sales and marketing Introduce installment schemes Provide gift vouchers with the purchase Use innovative promotional techniques Use a doctor in our campaign

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THANK YOU

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