CASE STUDIES OF THE ENTREPRENEURS

NAME:
SNEHA DOBARIA (ROLL NO-26) KENJAL HAJARIWALA (ROLL NO- 29) HARPREET LOHIYA (ROLL NO-46)

Shahnaz Husain - A Successful Indian Woman Entrepreneur

"I do not sell products. I sell an entire civilization in a jar."

- Shahnaz Husain

INTRODUCTION
One of Indias most successful women

entrepreneurs. Her company, Shahnaz Husain Herbal is one of the largest manufacturers of herbal products in the world. Shahnaz Husain Group, based in New Delhi, worth $100 million. Employed about 4200 people in 650 salons spread across 104 countries. In the 1990s the average growth of the group was 19.4%.

THE MAKING OF AN ENTREPRENEUR

Belong to a royal muslim family.

Migrated from Samarkhand to India.

Later held high positions in the princely

kingdoms of Bhopal and Hyderabad before Indias Independence. Schooling is in a Irish convent. Developed a love for poetry and English literature.

CONTD
Advantage of growing up in a traditional family and

receiving a modern education. Married at the age of 15 and was a mother by the next year. Husband was posted in Teheran, Iran. She developed an interest in beauty treatments and decided to study cosmetology To support the expenses of the training financially, she wrote articles for the Iran tribune on various topics under different names.

Contd
In the course of her studies, she learnt of the

harmful effects of chemicals on the human body. Consequently, she turned her attention to Ayurveda after leaving Teheran, she trained extensively in cosmetic therapy for 10 years in some of the leading institutions of London, Paris, New York and Copenhagen.

Return to India
In 1977, she setup her own salon in Delhi.

Initial Investment was of Rs 35000

In contrast to salons offering chemical treatments,

Shahnaz offered Ayurvedic products.

ENTREPRENEURSHIP- THE SHAHNAZ HUSAIN WAY

Uses the Ayurvedic method of treatment.

Pioneer and leader of Ayurvedic beauty products in

the world offering Natural Care and Cure. Shahnaz Husain Group offers an exclusive salon treatments as well as a number of commercial formulations for the treatment of specific problems like acne, pimples, pigmentation, dehydration, alopecia.etc The Groups sophiticated R&D units develop the products and put them through stringent quality control tests.

Contd..
Products are environmental friendlyand no testing

is done on animals. The products offered by the group are entirely natural and carry the gurantee of purity and safety. Offers a wide variety of over 400 products for all age groups and wide variety of problems All the products are available at all beauty stores, online websites, even few sophsiticated salons which increases proximity to customers.

Contd
She believes in the word-of-mouth publicity and has

never advertised her products. Her belief is that a satisfied customers is the best form of publicity and advertisement. Believing in exclusivity, she also developed products made from gold and pearl. By 1990s, the range and popularity was so widespread that her products were carried by most of big retail stores in India and abroad.

The Turning point.

The turning point in her business came when she

represented India at the festival of India in 1980. Her team was given a counter in the perfumery section of Selfridges in London. she managed to sell her entire consignment in 3 days and also broke the stores record for cosmetic sales for the year. As a result, she was offered a permanent counter in Selfridges.

DIVERSIFICATION
The Group has diversified into Ayurvedic centers

for Panchkarma, Dhara and Kerala massage. Two Shahnaz Husain Ayurvedic health resorts, one near Delhi and another in the collaboration with the Hyakumata groupof Japan in the US island of Saipan. New range includes hair care balms, anti-tick hair cleansers, talcum powder, anti-scabies skin oil, antiseptic balm, and anti parasitic lotions.

Contd
Shahnaz Husain has started work on formulations

that astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process. She has sent National Aeronautics and Space Administration (NASA) free samples of her moisturizers, hoping that they will be used on space expeditions.