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MRB 4+location
MRB 4+location
MRB 4+location
Retailer can use a three step process based on geogrphics when assessing where to locate their business .these steps are given below Regional analysis Trading area analysis Actual site analysis
SHOPPING CENTRES
Shopping Centre is a group of retail & other commercial establishment that is planned , developed, owned & managed as a single property .
2 main configurations
Strip Shopping Centers Shopping centers that usually have a parking directly in front of the stores.
Shopping malls
Shopping centers in which Customers park in outlying Areas and walk to the stores.
Traditional Strip Centre :- shopping centre that is designed to provide convenient shopping for the day-to-day needs of consumers in their immediate neighborhood. Power Centers :- shopping center that is dominated by several large freestanding anchors.
Shopping Malls
Regional :- General Merchandise , fashion mainly , main attractions are its anchors , department & discount stores or fashion specialty stores . - Superregional Centers :- similar to regional centre but larger size.Has more variety & assortment - Lifestyle :- Higher end,fashion oriented . - Fashion /speciality centers - Outlet:- manufacturers outlet stores - Theme/Festival Centers :- unifying theme in individual shops & also to an extend in merchandise . - Merchandise Kiosks :- small selling spaces offering a limited merchandise assortment . Found in shopping malls .
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FREESTANDING SITES
Retail location thats not connected to other retailers , although many are located adjacent to malls
Site Selection
Region :- refers to the country , part of the country , a particular city or Metropolitan Statistical Area (MSA) :- city with 75,000 (in england) inhabitants , urbanized area . Trade Area :- contiguous geographical area. That accounts for majority of stores sales & customers . Maybe a part of city or may extend beyond the citys boundaries .
Regional Analysis Trade Area Analysis Site Analysis
(a)
(b)
Store Accessibility Natural & Physical Barriers Type of Shopping area Competition Type of Store Destination store :- is one in which the merchandise , selection , presentation , pricing or other unique features act as a magnet for customers . Parasite Store :- one that does not create its own traffic & whose trade area is determined by the destination or dominant retailer in the retail area.