CONSUMER PERCEPTION ABOUT HEROHONDA VIS--VIS OTHER BIKES

Presented by:Jubin Shah

Content
Introduction to history Objective of the study Introduction Of company

Key policies and awards

Comparison with other company Finding & analysis Graphs SWOT Analysis

Contd
Suggestion Conclusion Bibliography

History of the first motorcycles

19th-century dream The "safety" bicycle-bicycles with front and rear

wheels of the same size, and with a pedal crank mechanism The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. The first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the DaimlerBenz Corporation).

Contd
First steam propulsion motor-cycle was invented in

the eastern U.S in 1967 with two cylinder The first successful two-wheeler, though, was the Hildebran & Wolfmueller, patented in Munich in 1894

Objective
Nowadays vehicles have become the most valuable

for any person. The generations of today's want bikes and car Comfortable to them for reaching office, collage, etc Hero Honda has very good name in producing and selling bikes Hero Honda has a good image in the eyes of public

Introduction of hero honda

Joint venture between India's Hero Group and

Japans Honda Motor Company Most successful joint ventures worldwide Introduced new generation motorcycles possible to drive a vehicle without polluting the roads. Over 20 million Hero Honda two wheelers tread on Indian roads today Every 30 seconds, someone in India buys Hero Honda's bikes

Contd
Three globally benchmarked manufacturing facilities

- Dharuhera and Gurgaon in Haryana and Haridwar at Uttrakhand Capable of producing out 4.4 million units per year 3000 customer touch points CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world

Hrithik Roshan

Priyanka chopra

Awards
National safety awards for the year 2001 National productivity awards for the year 2001 Best slogan awards for the year 2002

ICSI national awards for the year 2004

ICWAI national awards for the year 2005 Corporate social responsibility awards for the year

2006 Bike indian awards for the year 2007

Contd

TNS voice of the customer awards for the year 2008 NDTV bike indian awards for the year 2008

Bajaj Auto Limited

India's largest manufacturer of scooters and

motorcycles The lowest-cost scooter maker in the world

Founder History of Bajaj Groups

Founder Chairmen
Year of Establishment Industry Business Groups

Jamnalal Bajaj
1926 Two - Three Wheelers The Bajaj Groups

Contd
Rahul Bajaj Madhur Bajaj Rajiv Bajaj

Sanjiv Bajaj

Chairman Vice Chairman Managing Director Executive Director

Vijender Kumar the bronze medal at the Beijing

Olympics, was today named as the brand ambassador of Bajaj Auto Different Bikes

Awards
1. 2. 3. 4.

5.
6.

Most Exciting Bike of the Year 2001 for Bajaj Eliminator Most Exciting Bike of the Year 2002 for Bajaj Pulsar Total Customer Satisfaction 2003 for Bajaj Pulsar Bike Maker of the Year 2004 for ICICI Bank Bike of the Year 2004 for Bajaj Pulsar DTS & Wind 125 Bike of the Year 2005 for Bajaj Discover DTS

Hero Honda dethrones Bajaj as 2wheeler king

Largest two-wheeler company in the country. However at the end, its two-wheeler sales fell some

30,000 units short of Bajaj. Hero Honda had sold 1.02 million motorcycles during the year A 26:26 joint venture between Honda of Japan and the Munjal Splendor continues to be the best-selling model in the Hero Honda

Contd
Bajaj Auto, on the other hand, is the market leader in

scooters with brands like Chetak and Legend. For motorcycles, it has a technical tie up with Kawasaki of Japan. Its motorcycle portfolio comprises of Boxer, Acer, Caliber, Pulsar and Eliminator

Research
According to Philip Kotlar, Research is the

systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. Following are the steps of research process. 1. Formulation of research problem 2. Choice of research design 3. Determining sources of data 4. Designing data collection forms

5.Determining sampling size [100] 6. Organizing and conducting the field survey 7. Processing and analyzing the collected data 8. Preparing the research report 9. Conclusion

1. To know brand awareness of hero honda motorcycles

2. To know future purchaser of hero honda motorcycles

3. To know which model of hero honda bikes, he/she wants to purchase

4. To know the media by the which consumer comes to know about bikes

5. To aware about the time which customers uses to purchase bikes

6. To know that who affects the most while taking the purchase decision

7. To aware about the effect of promotional scheme on consumer

8. To aware about the purchasing criteria for purchasing hero honda bikes

9. To aware purchase pattern of consumer of hero honda bikes

10. To know the location From which consumer purchase hero honda bikes in Surat

11. Comparison of different Companies selling

2500000 2000000 1500000 1000000 500000 0

Hero Honda Bajaj Yamaha Suzuki

12.Comparison of Different Bikes in different company

Company / Different facilities

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

Tank capacity

18 liters

12.8 liters

11 liters

15.5 liters

Gear box

5 speed

4 speed

4 speed

4 speed

Colors

Black, Sliver

Black, Red, Sliver

Black, Maroon

Blue

Max power

12 Bhp

7.5 Bhp

7.6 Bhp

7.16 Bhp

Cubic capacity

143.9 cc

97.2 cc

105.6 cc

124.8 cc

Max speed

105 Kmph

90 Kmph

110 Kmph

85 Kmph

Different companys bikes with different facilities

Tank capacity Liter 20 15 10 5 0 18 12.8 11 15.5
bike name
Gear box In Speed Tvs Victor Yahama Crux Hero Honda Splendor Bajaj Pulsur 150 0 1 2 3 Speed 4 5 4 4 4 5 6

Liter

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

Bikes

Max pow er In Bhp 15

Bhp

Cubic capacity In CC Tvs Victor Yahama Crux Hero Honda Splendor Bajaj Pulsur 150 0 50 100 CC 124.8 105.6 97.2 143.9 150 200

12 7.5 7.6 7.16

Bikes Name

10 5 0 Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

Bikes nam e

SWOT Analysis
Strength of hero honda

Strength of Bajaj auto

Recognized and established brand name Awarded as largest two wheeler and Three Wheeler producers in India. Suitable for all the class people in terms of Finance as compare to other two wheeler industries in India

Ability to understand customers needs and wants Recognized and established brand name Effective advertising capability

Weakness
Hero honda Hero is vulnerable in the joint venture because Honda Motor Company has so much power Bajaj auto The resell value of Bajaj vehicles is competently less then Hero Honda

Opportunity
Hero honda Global expansion into the Caribbean and Central America. Expansion of target market (include women) Bajaj auto The company entered joint venture with Renault and Nissan two major car makers to enter in to small car segment. Looking for launching low cost car as nano

Threats
Hero honda Honda Motorcycles and Scooters, India can take away market share and cause joint venture to go sour . Bajaj auto is a strong competitor. Bajaj auto Bajaj Automobiles in India can take away market share and cause joint venture to go sour for Car industries. Hero Honda automobile is a strong competitor

Suggestions
Improvement in their vehicle considering the C.C.

and Maintenance cost occur after sales Company and dealer are suggested to concentrate on advertising print Media like Hoarding, Magazines, and adverting Banner More concentrate on consumer by creating more dealers in city Own financial company and provide attractive finance like Low down-payment , low rate of interest to attract customers.

Contd
Hero Honda must be increase their

-bikes tank petrol capacity -Gear box -Maximum power -Cubic capacity -Maximum Speed

Conclusion
Customer satisfaction is the one of the most major

part of the buying behavior Company has to Build strong brand awareness and credibility among its customers Majorities of people are aware about its brand Try to produces such vehicles that attract the customer. On technical base Bajaj is the best from others but from our research, consumer prefer Hero Honda bike due to high resell value and low maintenance.

Bibliography

www.google.com www.Herohonda.com www.bajaj.com www.suzuki.com www.yamaha.com www.bharattraders.com

Thank you
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