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I believe that in design, 30 percent dignity, 20 percent beauty and 50 percent absurdity are necessary.
- Shigeo Fukuda

Shigeo Fukuda

Born in 1932 to a family involved in making toys Attracted to minimalist Swiss Style graphic design Graduated from Tokyo University of the Arts

Shigeo Fukuda
Prankster Fukuda never forgot to employ visual trickery, even in the design of his own house

His venture into optical illusion was as much an act of passion as a calculated move to set himself apart from his brilliant contemporaries

Indirect and abstract forms of expression

Sense of play, humour, graphic wit

Innovative approaches that turn common sense perceptions upside down

Wide range of media

(from left, clockwise) Impossible triangle, 3D construction of Eschers impossible Waterfall, Shadow sculptures (shadow, as opposed to actual form, represented the subject), Main gate with elusive entrance at 1st Japan Expo

Logo-simplicity, minimal graphics Universal persuasive power - Style and symbolism Economy of line and clear delineation of form / Bold colour and layout

Sociocultural Master of visual concerns puns

A communication Ambiguous, or impossible that is non figure/ground relationships sales-oriented

Artistic conceit Drawing references from the past

Visually elusive, Purpose: To intrigue sometimes and dfdfdfdf mystify inaccessible? My interest is how to disorder a human computer. It is like a quiz contest.

I have found myself contradicting myself in order to avoid conforming to my own taste.
- Marcel Duchamp