Barn i vanskelige situasjoner

Mo i Rana, April 2008

Educational Consequences
of Media Development

Dr Beata Godejord
Department of Media and Information Technologies
Faculty of Education and Social Sciences
University of Zielona Gora, Poland

Currently working with a project at Nesna University College

 20.04.2006

University of Szczecin, Poland

Semminar on Evaluation and Educational Change

Per Arne Godejord, Nesna University College,

presents Getting Involved project

 Pedagogical Threats of Media,
a course newly introduced to teacher education curriculum,
University of Zielona Gora, Poland

To develop awareness and build knowledge about

negative influence of media on the development of individuals

cognitive moral

affective
 RESEARCHERS

5th year master students of Media and Information Education

REASEARCH FIELD

www.wp.pl
www.onet.pl Chat rooms for teenagers
www.interia.pl

REASEARCH ACTIVITIES

Observation Participating
in the conversations
Taking Taking pictures
“field” notes of the screens
www.wp.pl
Chat room: Teenagers

“mostly naked and

horny individuals”

I’m looking
for a girl
to have real sex,
she can be plumb
and she doesn’t
need to be
beautiful
 REASEARCH OUTCOME
(observed phenomena)

Sexual orientation Lack of moderators’

of the conversations supervision

Vulgar language Links to

pornographic websites

Asymmetrical character Links to webcams

of communication relations streaming sexual activities
of chat room users
www.interia.pl

Chat room: Primary School

INTERIA.PL doesn’t
take any responsibility
for the content of
this window
 ZIELONOGÓRSKIE DNI
PEDAGOGIKI MEDIÓW
April 2007

Prof. W. Osmańska-Furmanek prof. Z. Izdebski

PRORECTOR DEAN
UNIVERSITY OF ZIELONA GORA FACULTY OF EDUCATION
AND SOCIAL SCIENCES
 Kids’ Digital World
Media: Opportunities and Challenges
How do media treat the issue of sex ?
Sex as a tool for promoting various commodities
 Sex as commodity in media culture
(Various dimensions of sexuality
as lucrative object of entrepreneurship)

Abundance of sex saturated media products

filling the “market of culture”
(magazines, books, films, video games, computer games)
dified sex is of major economic sig
tural capitalism of the twenty first

Brian McNair,
Streaptease Cultu
 In striptease culture
teenage girls want to present themselves
in the way
they have learned from surrounding cultural codes
Identity formation based on sex-related values
promoted by pop cultural products

NARCISM HEDONISM
COMPUTER GAMES
( new “opium form the masses”)
 Identity formation based on violence
promoted by computer games

DESENSITISATION
EFFECT

Interactive mode of participation Rewarding aggressive behavior

(“learning by doing”) (reinforcement leading to
instrumental conditioning)
 CARTOONS
( fun for everyone )

Happy Tree Friends

Suicidal Squirrels
 Suicidal Squirrels

" Suicidal Squirrels " is a premium cartoon brand

that's fun and simply irresistible. You just have to love
those sweet little Squirrels
 Happy Tree Friends : Home

The Happy Tree Friends are cute, cuddly animals whose

daily adventures always end up going horribly wrong.
 Qualities of cartoons

Lack Substantial
of realism dose of humor

Lowering the level of anxiety

that inhibits aggressive behavior Increase of involvement

“Empowering” social learning process

Cartoon-related media products
 Media products base their negative influence on
habituation results

If the cartoons are watched on Internet, they,

like computer games, can be replayed over and over again,
and thus fix the images of what can be considered the “reality”
Hello, I’m MATROX, and I’m also 13
Social consequences of the development of digital media

Modification Modification
of attitudes of values

Modification
of communication patterns

New challenges for education

Media have become “educational institution” on its own

Highly influential Highly competitive

as for socializing compared to
impact school and family
Is school adequate to new cultural universum?
 An example of
“spare time medium”

An example of
“school medium”
 Young media users

Urgent need for media literacy

Adult media users

Analysing Teachers Parents

Evaluating In a wide variety

of media modes, and forms
Creating
messages

Urgent need for implementing media education

Developing media competences

enabling successful functioning in media culture
Thank you
for your attention