BUT DAMP SQUIB IN

INDIA

By- Nipun Sharma PGDAM Sem II

History
Company Profile – Models Launched in India
Objectives of the study
Methodology
Graphical representation of data– Pie charts
Analysis of data
Suggestions for improvements
Conclusion
Annexure: Questionnaire

On 11 July 1899 at Palazzo
Bricherasio, the company charter
of “Società Anonima Fabbrica
Italiana Automobili Torino” was
signed. Among the members of
the Board of Directors, Giovanni
Agnelli stood out in the group of
investors and won recognition for
his determination and strategic
vision.
In 1902 he became the Managing
Director of the company.
Premier Automobiles, India
Premier Automobiles Limited is a Mumbai-
based manufacturer of vehicles founded in
1944. In 1951, the company began producing
versions of the Fiat 500 for the Indian market.
This was followed by the Fiat 1100 in 1954. In
1973, the Premier name was used on its vehicles
for the first time, the Premier President, based
on the Fiat 1100 as Premier Padmini. In 1984,
they launched the Fiat 124-based
Premier 118 and 138D models.
Fiat India Automobiles Private Limited
(FIAPL) is a joint venture between Fiat and Tata
Motors. It was founded in 1997. Fiat builds the
Palio Stile and Palio Stile Multijet in India and
imports its Fiat 500 into India from Italy,
whereas Fiat has many cars under its hood
planned for India like the internationally
acclaimed Linea, Grande Punto and Bravo, of
which the Linea will release in January 2009 and
the Punto and Bravo will follow in mid 2009. The
Fiat plant is situated in Ranjangaon near Pune in
Maharashtra and also manufactures the Tata
Models launched in India
 Premier Padmini
It was manufactured in India from 1968 to
2000. Premier Automobiles Limited,
erstwhile flagship company of India's
Walchand Hirachand Group, assembled
Fiat's Fiat 1100 cars from the 1950s until
1997. The car ruled Indian roads for three
decades (1955-1985).
Fiat NE.
The Fiat 124 was also introduced in India
by Premier Automobiles in 1986 as the
Premier 118NE. The car was very similar
to the 1966 version except for a few
cosmetic changes to the front and rear..

Fiat Palio
The Fiat Palio Stile is it's world car that
is based on the 174 Its exteriors exude
clean lines and fresh styling. The Palio
Stile 1.1 SL is Fiat's entry range model
that features Fiat's revolutionary 1.1
litre FIRE petrol engine that delivers
optimum performance and torque
thereby delivering excellent power and
 Fiat Uno
The Uno was launched to replace the ageing
Fiat 127 Its tall, square body and a low drag
coefficient of 0.34 won it much praise for airy
interior space and fuel economy. Uno broked
the trend against lower and lower cars and
built at the height. The result was a roomier
interior.
Fiat Petra
Built with innovative technology, Fiat Petra
is one of those rarest mid size cars that can
provide you all the desired comfort and
luxury. Fiat Petra is not only loaded with a
number of fantastic features but is also
designed with incredible style and
elegance.
Fiat Siena
It is a popular mid size car model launched
by this auto giant has become immensely
popular in India for its affordable price and
extraordinary features. It was recorded that
Fiat Siena has been giving other mid size cars
tough competition since its launch in
 Fiat 500
This car features a distinctive retro-look but is
substantially cheaper than other cars in that
category. The car is 3.55 meters long and 1.65
meters wide. Top speed is 180 km/h
(112 mph).

Fiat Linea
The car is designed to exhume sophistication
and elegance along with the classiness of the
owner. The Linea is thus a 4 door saloon with
smooth and elegant body. Entirely designed at
Fiat Style Center, the car gives a sporty and
an uncluttered look.

Fiat Bravo
The all-new Bravo resurrects the name of the
previous-generation car. Taking only 18
months to go from boardroom to showroom,
most of its development was done in the
virtual world – and the result goes on sale in
the metal this summer.
 To change the perception of the brand in the eyes of the
customers.

 To focus on the right target audience, revive the brand

image and create a niche market.

 To find out the areas of improvement and higher customer

satisfaction.
 Sampling Unit: The target population sampled to gather the
information was middle class.

 Sampling procedure: The respondents were selected from three

age groups, so the sampling was dome on convenient sampling
method.

 Sampling size: Twenty five respondents from different age groups.

• Research instrument : Questionnaire

• Data Collection: Both primary and secondary data was collected.

9. Primary data was collected with the help of questionnaire .
10. Secondary data was collected from websites, manuals,
newspapers etc.
Pie Charts
Brands Percentage
Maruti 45
Hyundai 25
Honda 15
Ford 10
Fiat 5
Totals 100
Attributes Percentage
Price 40
Brand 45
Fuel efficiency 10
Technical specifications 5
Totals 100
Factor influencing purchase Percentage
Advertisements 20
Friends/Peers 45
Neighbors 30
Others 5
Totals 100
Influence of media advertising Percentage
Print 15
Exhibition 40
Sales literature 35
Radio 10
Totals 100
Preferred Fuel type Percentage
Petrol 65
Diesel 30
CNG 3
LPG 2
Totals 100
 Relaunching the brand as a bigger , better &
reliable brand.
 Steps should be taken to make the brand
competitive and more customer friendly.
 Word of mouth publicity of the brand should be
given utmost importance.
 Emphasis on product promotion through
exhibitions and advertisements should be done to
give it wider visibility
 The product should be launched in all fuel variants
to reach large masses and to promote itself as an
eco friendly brand.
 It should come up with models which cater to a
larger and wider audience.
 Better brand building approach
 People prefer elegant, conservative premium look
especially in the front of the car.
 More emphasis should be on fuel efficiency &
engine power to attract genuine customers.
 Better interiors especially leather seats and the
quality of the sound system should be in
accordance with the expectation of the buyers.
Questionnaire
Ques 1. Which brand do you prefer in cars?
d) Maruti b)Hyundai c)Honda d)Ford
e)Fiat

Ques 2. Most important attribute in the car?

g) Price b) Brand c)Fuel efficiency
d)Technical specifications.

Ques 3.Factor influencing the purchase of the car?

k) Advertisements b)friends/peers c)Neighbors d)Others

Ques4. Influence of media advertising?

a)Print b)Exhibitions c)Sales Literature
d)Radio

Ques5. Preferred Fuel type?

a) Petrol b)Diesel c)CNG d)LPG