R K SWAMY BBDO

“A study on the preference & buying

behaviour of two wheeler tyre users in
Chennai with reference to purchasing of
a tyres”.
Objective:
Primary Objective:

 To find out the buying behaviour & preference people in

Chennai towards purchasing a two wheeler tyre.

Secondary Objective:

 To find out the influencer who play a major role in the

purchase of a Tyre.

 To check the level of satisfaction of the tyre users.

 To make suitable suggestions for two wheeler Tyres

companies to improve its customer satisfaction.
Research Methodology
 RESEARCH TYPE : DESCRIPTIVE RESEARCH

 SAMPLE SIZE : 300

 SAMPLING TECHNIQUE: NON PROBABLITY SAMPLING

 SAMPLING USED : Random SAMPLING

Respondent’s Gender
Two Wheeler You Own
Front Wheel – Original
Equipment
Front Wheel – Replaced
Equipment
Rear Wheel – Original
Equipment
Rear Wheel – Replaced
Equipment
Influencer
Satisfied with Current
Performance
Reasons for
Dissatisfaction
Weightage level of Tyre
according to Preference
Tyres Weighted Average Ranking

MRF 3.78 I

TVS 3.57 II

BIRLA 3.39 III

CEAT 3.16 IV

Others 2.05 V
Weightage level for factors
while in Purchasing of
Tyres.
Factors in Purchase of Weighted Average Ranking
Tyre
Brand Name 3.87 I

Advertisement 3.68 II

Price 2.77 III

Mileage 2.50 IV

Influence 2.11 V
Findings
 32% of Mechanic plays a major role in
influencing for the purchasing of a new
tyre.
 71% of the respondent are currently
satisfied with their Tyres.
 44% of the respondent are dissatisfied
due to Poor Design.
 31% of respondents prefer TVS tyre for
Front Wheel.
Contd….
 38% of respondent prefer MRF tyre for
Rear Wheel.
 Advertising plays a major role during the
purchase of a tyre.
Suggestion
 Quality of the Tyre has to be Increased.
 Influencing through Advertisement has
to be increased.
 Price level is very high. It has to be
decreased.
 Respondent feels that the Road Grip
has to be need good.
 There is a heavy lack in Tyre design. It
should be improved.
THANK YOU….