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MRC Prpitch
MRC Prpitch
Presented by: Alexandra Musi Julia Weeks Kristen Froelick Lauren Georgalas
Overview: Research
Issue Community does not know what a refugee is Goal Change the perception of the Austin communitys definition of a refugee Execute Key Publics Strategies and Tactics
SWOT Analysis
Objectives
Increase total donation from $10,300 to $75,000 by October 2013 Increase from 11 corporate donors to 15 by October 2013 Have 10 refugees indicate they feel the community has improved behavior towards them
Objectives
Key Public
Refugees
Key Public
Current Donors
Key Public
College Students
Key Public
Local Community
Objective
Increase total donation from $10,300 to $75,000 by October 2013
Evites
3 Steps
Enter details
Add guests
Invite options
Objective
Increase from 11 corporate donors to 15 by October 2013
Objective
Have 10 refugees indicate they feel the community has improved behavior towards them Key public: Local community Strategy: Improve local community behavior towards refugees
Brochure
Objective
Increase engagement on social media platforms by 12% by October 2013
Key public: Local community Strategy: Increase amount of social media presence
Objective
Increased attendance at Multicultural dinner from 45 to 60 by October 2013
Key Publics: Current donors, College students, Local community Social media and Evites
Objective
Have five different media stories reported on the MRC in the local media by October 2013
Key public: Local community Use the press kit to spread the word
Press Release
Pitch Letter Media Tip Sheet