Creating AAA Brands for Global Market

Prof. Atul Tandan

Director MICA E-mail: Pat@mica.ac.in

Indian Brands in Sri Lanka

Size 65,525 sq. km.

Density of Population: 296 per sq km

Geographic Diversity

Ethnic Mix

Sihalese: 74%,

Tamil: 18%,

Muslim: 7%

Burgher & Others 1%

Religious Mix

Buddhism: 70%,

Hinduism:18%

Christianity: 7%

Islam: 7%

Source: Govt. Sri Lanka & Google

Languages Mix
Sinhala & Tamil is widely spoken throughout Sri Lanka

Source: Google

Cultural Mix

Source: Google

Lifestyle Diversity

Sri Lanka - Industries

Processing of rubber Tea Coconuts Agricultural commodities Clothing Cement Petroleum refining Textiles Tobacco

Sri Lanka - Agriculture Products

Rice Sugarcane Grains Pulses Oilseeds Roots Spices Tea Rubber Coconuts Milk Eggs Hides Meat

India & Sri Lanka

Indicator Population Life Expectancy GDP (Current US $) GNI Per Cpita ($) GDP Growth Agriculture (% of GDP) Industry (% of GDP) Service Sector Market Capitalisation (% of GDP) Fixed line and mobile phone subscribers (per 1,000 people) Internet Users (per 1,000 people) India 2005 1.1 billion 63.5 805.7 billion 730 9.2 18.3 27.3 54.4 68.6 127.7 Sri Lanka 2005 19.6 million 74.7 22.8 billion 1,160 5.3 16.8 26.1 57.1 24.4 234.7 6.3 (2000)

54.8

Source: World Development Indicators database, April 2007

Indian Companies in Sri Lanka

Taj Samudra

Five Taj hotels spread across Sri Lanka

Indian Companies in Sri Lanka

Taj Lanka Hotels Ltd. Asian Paints Lanka Ltd. subsidiary of Indian Hotels Co Ltd. Acquired majority shares in Delmege Paints Ltd,. Hospitality Paints

Nilkamal Easwaran Plastics (Pvt) Ltd

Ceylon Glass Company Ltd. Unisoft Institute of Technology (Pvt)

Joint venture with Nilkamal Plastics

Joint venture with Gujarat Glass Ltd. Joint venture between NIIT Ltd., and Exemplary Exports Ltd. Singapore

Plastic products

Glass containers

IT training

Source: Board of Investment Sri Lanka

Indian Companies in Sri Lanka

Life Insurance Corporation Lanka Ltd. Joint Venture of the global life giant Life Insurance Corporation of India and Bartleet & Co. Ltd. Sri Lanka, Tata Tea Ltd. Insurance

Watawala Plantations Ltd. L & T Co. Ltd.

Tea

Joint venture between Cement Ceylinco insurance and Larsen & Toubro of India Owned subsidiary of Rediffusion Ad Agency

Redifussion DY & R

Source: Board of Investment Sri Lanka

Indian Companies in Sri Lanka

Indian Airlines Lanka Ashok Leyland Indian Airlines Joint venture between Ashok Leyland and the Government of Sri Lanka. Subsidiary of ICFAI, India Airlines Assembles the chassis and builds bodies,

ICFAI Education Lanka

Higher education

ICICI Bank

Owned by ICICI

Banking service

Lanka Indian Oil Corporation (LIOC)

Owned subsidiary of IOC

petroleum products and services

Source: Board of Investment Sri Lanka

Indian Companies in Sri Lanka

VSNL Lanka Owned subsidiary of Tata Indicom - VSNL Telecommunication

Mackwood Infotec (Pvt) Ltd.

CEAT-Kelani Associated Holdings Ltd Bensiri Rubber Products

Aptech Ltd. (technical collaboration)

Joint Venture with CEAT India Owned subsidiary of Bengal Waterproof Ltd. Subsidiary company of the Shri Ishar Group Owned subsidiaries of Gujarat Ambuja Cement

Career and professional courses

Tyres

Hot water bottles and household gloves High tensile deformed bars Cement

GTB Colombo Corporation (Pvt.) Ltd. Ceylon Ambuja Cement and Midigama Cement

Source: Board of Investment Sri Lanka

Thank You
Email: pat@mica.ac.in