Professional Documents
Culture Documents
A Communication Strategy Presentation
A Communication Strategy Presentation
B2B
B2C
Business Communication
Consumer Communication
But Why?
Same name and same strategy may cause harm to your both the existing businesses.
B2B
B2B- Agenda
Understanding B2B Buyer - Core Communication Brand Story
Corporate Identity ( It establishes the brand with visuals, word types and colours)
Points of Contact (Through Google Search, exhibitions, in gathering exchanging biz cards, references, targeting by database) Communication Mediums Website ( Soft copy of Brochure & AV Video) Brochure (Soft copy in CD & AV Video) Internet Marketing (FB, Twitter, You Tube, Content Blogging & Organic Search) A Marketing Presentation Direct Mailers Exhibition Kit Loyalty Programs
a. b. c.
d. e. f. g.
The business buyer is sophisticated, sometimes understands our product better than we do, and wants or needs to buy products or services to help their company stay profitable, competitive, and successful. He understands his business very well and is very clear about his expectations from his supplier He must purchase according to a set of purchasing specifications Focus on Quality (including certification).
Understand My Business
Know me to help me
In favour of buyer
Task is
R to R Rationality to Relationship
If these are the challenges, then what should be our core B2B Communication Strategy?
- Thought Leadership
To show competency
- Share your experiences about the innovations that helped your clients in the form of case studies
Give them that extraaaa..
- Testimonials
In favour of buyer
After having understood the problems and found solutions. Now its time to take help of our findings to develop our core b2b communication.
People (Experience / Innovations ) Technology ( Largest Production Capacity / Imported Sophisticated Technology / Form Retain / other machine highlights) Product ( Variety / International Flavours/ International Preparation Methods/ Lip Smacking & Highly Nutritious Recipes ) Systems ( Excellent Tracking System / Facility run as per International Norms / Safety / Hygiene)
How should the differentiators be presented. Lets pick up some marketing wisdom adopted by the market leaders which created ripples in the market.
Boost
Medimix
18 Herbs
The phrase is
1 2 3
4 5
6 7 8
9 10
1 2 3
4 5
6 7 8
9 10
Sophisticated Technology
Certifications / Accolades
Factory Visit
Because the buyer wants to know how different you are in petite time.
Direct (Referrals)
Website
Trade Fair
Marketing Presentation
Corporate Identity
Biz Card Envelope Letterhead Company Name Board Employee T-Shirts Files & Folders Stamps & Seals Bags for Samples
Brand Standard Manual will guide through the successful and effective implementation of the corporate identity
Corporate Brochure
A new innovation A mix of print and digital experience. Dont just read it but also see it, hear it and feel it. Separate pouch will be provided containing the soft copy of the brochure / videos.
One Punch line asking for Sale A Business Partner with International Acumen
Logo
Contact details
Company Profile
Experts in the Field
Variety / International Flavours 10 R&D :Lip Smacking & Highly Nutritious Recipes Visit our factory
CD
Internet
a. Corporate Website b. Internet Marketing
A. Corporate Website
Information
Product People Technology Systems Accolades Testimonials Contact
Interaction
- Live Chat - Enquiry Form - Follow us links (FB / Twitter / Linked In)
B. Internet Marketing
Social Media Marketing
- FB / Twitter / Linked In
Trade Fair
Stall Designing Standee Wall Hangers Panel Designs Handouts
Photo Opps.(Interesting
Product Hangout )
B2C
B2B- Agenda
Understanding B2C Buyer - Core Communication Brand Story Corporate Identity ( It establishes the brand with visuals, word types and colours)
Points of Contact
Communication Mediums a. Leaflet ( with QR) b. Website & Internet Marketing (FB, Twitter, You Tube, Content Blogging & Organic Search) c. Theatre Slides d. Posters / banners / Innovative cut outs e. In campus promotions
Our product already satisfies the rational attributes. Now we have to concentrate on building the aspiration around the brand with the help of those rational attributes.
All the emotional attributes change with the trend in the market. Which becomes a style statement. Which also becomes a peer group pressure. So people can feel of what good can be and are highly intuitive about it.
.and this is the reason why open kitchen restaurants are successful (even in Chennai )
We can take this trend one step forward and also become a trendsetter in our industry which very few players in the market have adopted and gained success.
But you obviously cant spend like Amul, Aarogya, Volkswagen But impact like these brands in small level is possible.
Volkswagen
http://www.bestadsontv.com/ad/32275/Vol kswagen-Polo-Crying
Also consumers feel respected. Marketing Humbly You feel it is dutiful to inform them about they are actually consuming.
This itself can become a buzz and can earn you some free PR in NDTV Hindu.
Very few have tried this method and have been successful but a bad product can never try this.
How to say it
Idea is create a pack which will not only give an attractive / appetizing feel to the product, but will also serve as an efficient salesman. Imagine a pack narrating to its consumers how the product in it is made with audio and visuals.
Check out this QR Code to know how each bread is baked with due care to give the most perfect, delicious and healthy bread in the world
Logo
Brand Story
Also try:
Buns
The 3 main usps are - the buns are omega-3 rich (healthy) - the buns are stuffed from end to end unlike other buns in the market (more creamy) - they have vanilla, coconut, chocolate..etcs stuffed buns (variety)
We have some highly innovative and effective ideas to promote your brand