Rebranding

Of
SHOPPER’S STOP

PRESENTED BY :

SAKSHI SHIROHI :
41
SANANDA MAHAKUR : 42
SANJAY TIWARI : 43
 BACKGRO
UND
v Promoted by the K
Raheja Corp.Group
v Started in the year
1991
v First store in Andheri,
Mumbai.
v On April 10, 2008
Shoppers Stop Ltd has
been awarded "the
Hall of Fame" and won“
the Emerging Market
Retailer of the
Year Award", by World
RetailCongress at
Barcelona.
 STEP BY
STEP
v Currently Shoppers Stop has
26 stores in 13 cities in India.
v Previously it was a men's
ready to wear store now a
complete family lifestyle
store.
v Retail turnover of over Rs.
12.07 billion.
v 2008, Shopper's Stop had
1.3 million sq. feet. of retail
space.
v Currently Shoppers Stop has
twenty six (26) stores across
the country and three stores
under the name HomeStop.
v Shoppers Stop has also
begun operating a number
of specialty stores, namely
Crossword Bookstores,
 GROW
TH
v Shoppers Stop retails a range of
branded apparel and private label
under the following categories:
footwear, fashion jewellery,
leather products, accessories and
home products.
v These are complemented by cafe,
food, entertainment, personal care
and various beauty related services.
v In april 2008, Shoppers Stop
changed its logo and adopted the
mantra "Start Something New“ to
counter the previous one “Shopping
and Beyond”
v Shoppers Stop’s has a loyalty
program called First Citizen. They
also offer a co-branded credit card
 SWOT
Strength:
Analysis
Oldness, goodwill, financial
condition

Weakness: Less no. of outlets

Opportunity : Changing Taste of young

generation

Threat: Competitors like Globus,Westside,

Lifestyle etc.
EARLIE NO
R W
 WHY THIS
CHANGE ???
“Change is essential, our consumer are
changing ,their preference are constantly
evolving .They are getting younger .And so
we have to change along with them.”

B.S.NAG
ESHassociates
“Customer care
& MD”
Repositioning
of The
Arrivals……
…..

• Younger
Generation
• Customer
Preferences
• New Shopping
Pattern
 Changes in
picture…
• Evolved into complete
family store.
• No. of Retail Outlet
increased to 24.
• “Trial Room” Concept
• Connect to Younger
Generation.
• Tagline changes from
“Shopping . and
Beyond” to “Start
Something New”
Cont
…
Increased per store area
40,000 sq.ft to 80,000
sq.ft.
Trial room with Day and
Night Light
New Dress Code for
Employee
Company Anthem
Online Portal
In Store Radio with Blue
Frog (Tips on Fashion)
Think Green Campaign
 CONCLUSI
•
ON :
Shopper’s Shop Were Unable To Satisfy Their
Customer.

• The Main Reason Is That We Can Conclude Is

That The Customers Of Stopper’s Shop Were
Expecting Something Major Changes In Price
And Special Offres.

• Moreover The Change In Logo Also

DonotHave Any Unique Appeal Except For A
Change In Shape.