COMPANY PROFILE PRESENTATION OF

In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".

In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

 His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

Today Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India.

MISSION: To develop a culture that produces world class health and performance... Because Colgate cares and your family cares. To continuously improve environmental performance and measurably contribute to Colagate's reputation and growth. VISION:

Becoming the best truly global consumer products company through:

World class health and safety performance and Environmental performance that preserves and creates value.

MUKUL DEORAS CHAIRMAN

R.A.SHAH VICE CHAIRMAN

P.K.GHOSH DEPUTY CHAIMAN

J.K.SETNA DIRECTOR

VIKRAM SINGH DIRECTOR

PARAMESWARAN MANAGING DIRECTOR ADITHYA SINGH Vice-President, Human Resources

PAUL ALTON Chief Financial Officer

INDU SHAHANI NONEXECUTIVE DIRECTOR NIKET GHATE Vice President, Legal & Company

AJITH BABU MARKETING DIRECTOR

SARALA MENON Vice President Logistics

COLGATE

ORAL CARE

PROFESSIONAL ORALCARE

HOME CARE

 Colgate is targeted at middle income and upper income families. Colgate has had a consistent target market. Colgate has never altered its target market segment. Colgate was introduced in the semi urban and rural areas.

Its main competitors are

Macleans Medicam Close-up Minto Pepsodent

Strong financial performance.

Brand image is very strong. In America market share is approximately half of 100%, It is going very strong in Asia and Europe.

 All Products are recalled Very low innovation or a follower

 Emerging markets growth.

Deploying advance technologies. Growing Hispanic population in the US.

 Commodity prices are increasing.

A large number of competitors are increasing.

 Bans placed on some of its products in some countries on the global market. Wars and uprisings in various countries.

High inflation rates in some countries, which has made the company to lose significant finances on the money exchange market.

Belief by some people that Colgate Toothpaste has too much chemical additives; hence, not good for human use.

Rapid advancements in technology.

Eased communication and transportation activities.

CORPORATE SOCIAL RESPONSIBILITY

Colgate employees worldwide share a commitment to the three core corporate values:
Caring Global Teamwork Continuous Improvement

Contd
Colgate Palmolive India undertakes its corporate social responsibility through a variety of effective programs. Since 1976, the company has been delivering oral health education to children in rural and urban India in partnership with the Indian Dental Association (IDA). Colgates community outreach efforts have touched the lives of millions of children, providing the information, insight and inspiration they need for a healthy life and a healthy smile.

OTHER INITIATIVES:
Spreading Smiles at Pratham Supporting Health and Well-being Delighting Children Sponsoring Cricket Tournament Helping to Live a Life of Dignity Lighting up their world Lending a Helping Hand Making a Difference Changing Lives Positive Step Saving Lives Protecting the Environment