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    Ikjot Johar
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    The document discusses consumer buying behavior in online shopping in India. It states that the online shopping industry is growing rapidly at 100% per year, with over 100 million internet users. The purpose is to understand customer perceptions of various online brands, their popularity and reasons why. It aims to identify the advantages and disadvantages of online shopping for customers as well as emerging trends. A survey was conducted of 100 consumers in New Delhi using questionnaires, SPSS and Excel to analyze the data. The study highlights opportunities for online markets based on emerging consumer needs and is limited to current online shopping customers.

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    ONLINE SHOPPING PPT.pptx

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    The document discusses consumer buying behavior in online shopping in India. It states that the online shopping industry is growing rapidly at 100% per year, with over 100 million internet users. The purpose is to understand customer perceptions of various online brands, their popularity and reasons why. It aims to identify the advantages and disadvantages of online shopping for customers as well as emerging trends. A survey was conducted of 100 consumers in New Delhi using questionnaires, SPSS and Excel to analyze the data. The study highlights opportunities for online markets based on emerging consumer needs and is limited to current online shopping customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    417 views7 pages

    Online Shopping

    Uploaded by

    Ikjot Johar
    The document discusses consumer buying behavior in online shopping in India. It states that the online shopping industry is growing rapidly at 100% per year, with over 100 million internet users. The purpose is to understand customer perceptions of various online brands, their popularity and reasons why. It aims to identify the advantages and disadvantages of online shopping for customers as well as emerging trends. A survey was conducted of 100 consumers in New Delhi using questionnaires, SPSS and Excel to analyze the data. The study highlights opportunities for online markets based on emerging consumer needs and is limited to current online shopping customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    CONSUMER BUYING BEHAVIOR IN ONLINE SHOPPING

    Online shopping industry is fast pacing in India. Market is estimated at Rs.46, 000 cr. Growing at 100 per cent per year. India have more than 100 million Internet users.

    To find out the customer perception towards various online shopping brands. To find out the popularity of online market brands and analyze the reasons for the same.

    To find out the various advantages and disadvantages of online shopping to customers.
    To analyze the emerging consumer trends in online shopping.

    Sample size: 100

    Sample design: Primary sources questionnaire method. Secondary sources - reference from previous research related to the topic (refer to literature review)

    Tools used for survey: SPSS, Excel tab sheet. Area of survey: New Delhi

    study will highlight various emerging consumer needs that can be tapped in terms of online market.

    The

    The

    users of online shopping are difficult to identify as this is a new concept in India. The study is limited only to customers of online shopping.

    THANK YOU!!

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