Professional Documents
Culture Documents
Service Sector Management
Service Sector Management
Service Sector Management
HUMBLE BEGINING
Founded 1912 Founder Richard Schirrmann Head office Altenia, Germany Service Trekking Expeditions No. of Youth Hostels Worldwide 4500 (40 Nations) Members 4.5 million Worldwide
Societies Registration Act, 1890 Objectives To create love for nature To inculcate sense of unity To Promote National Integration First Trek Har ki dhoon, Uttaranchal in 1951 First Youth Hostel was opened at Taradevi, Shimla in 1945
YHAI Family
NATIONAL PRESIDENT NATIONAL CHAIRMAN
NATIONAL HIMALAYAN SANDAKPHU-GURDUM TREKKING EXPEDITION NATIONAL BULLOCK CART TREKKING EXPEDITION NATIONAL SAILING EXPEDITION GOA NATIONAL TREKKING EXPEDITION GOA NATIONAL FAMILY ADVENTURE CAMPING EXPEDITION GOA NATIONAL HIMALAYAN WINTER TREKKING EXPEDITION-DALHOUSIE
CONTD
National Trek Sayhadri Nilgiri Trekking Expedition Valley of Flowers Himalayan Trekking Expidition Trek in Jabalpur Khajuraho Chitrakoot Jungle Jamboori at Corbett National Park National bicycling expedition Leh ladakh National Himalayan Saar pass trek
Programme 1 Leh-ladakh bicycling expedition [Existing] + River rafting in Indus river. [NEW]
CONTD.
Programme 2
CONTD
Programme 3 NATIONAL HIMALAYAN SANDAKPHUGURDUM TREKKING EXPEDITION [Existing] + Bungee Jumping in Ghoom [NEW]
Place
Price
Parasailing
ButterflyBeach Goa
Bungee Jumping
Ghoom Darjeeling
MOUNT EVEREST
ElevationsBase Camp- 5400m Camp 1- 6100m Camp 2- 6500m Camp 3- 7400m Camp 4- 8000m SUMMIT 8850m
MARKET RESEARCH
Sources Feedback from our trekkers Polls conducted on our website
MARKET ANALYSIS
120 100 80 60 40 20 0 Gaurishankar (7145m) Dhavalgiri (8172m) Nandadevi (7817m) Mt. Everest (8850m)
MARKET SEGMENTATION
Demographic Segmentation
7 Ps of Mount Everest*
Product Mix
Why Mount Everest? Purpose Of The Programme YHAI Mount Everest Trekking programmes Everest Base Camp Trek (Duration- 18 days) Everest View Trek (Duration- 12 days) Everest Short Trek (Duration- 9 days) Best season to go to Mt. Everest- Spring, Autumn
Everest Base Camp- Panoramic view from Syanbuche, experiencing Sherpa culture in Khumjung village, Tyangboche Monastery. Everest View Trek- Close-up views of Everest, the Sherpa villages. Everest Short Trek- Sherpa museum in Namche Bazaar. Tengboche Monastery. Sherpa culture in Khumjung village. Superb views of Everest, Lhotse, and Ama Dablam
II.
I.
CONTD
Facilities
Camping Tents Equipments Food
Photography Competition
Certificate
PRICE MIX
No.
1.
18 days
25,000/-
2.
12 days
20,000/-
3.
9days
15,000/-
CONTD
This cost will Include:
Traveling by air from Kathmandu to Lukla & vice-versa Licensed and trained trekking guides and trek leaders. All accommodation during the trek. All meals and beverages while trekking. Necessary documents and permits for trekking.(where applicable) Equipments such as sleeping bags, tents and mattresses. First aid and medicines. Coordination of quick rescue service (cost covered by the insurance plan)
CONTD
This cost will not Include: Travel/Trekking insurance. Excess baggage chargers more than 16kg and hand bag more than 5 kg in domestic flights. Airport departure tax. Lunches or dinners before or after the trek duration. Drinks (Cold & Alcoholic) Expenses of personal nature.
PEOPLE MIX
Required Manpower for the Service Trek Leaders :300 Camp Leaders :25 Cooks : - 70 Sherpa : - 250 Total no. of Employees : - 645
Enhancing communication skills and leadership qualities. Fitness and physical training. Injury prevention Rescue techniques. Maintaining First aid box and Providing medical treatment if requires Using and maintaining Equipments Understanding weather conditions. Planning food supply for a trek etc.
PROMOTION MIX
Updated official Web-site Online Updates to various trekking group Brochures will be given to various trekking Institutes Sales Promotion Technique Pamphlets will be distributed to our customers
PLACE MIX
E- Booking System
ANDAMAN & NICOBAR ARUNACHAL PRADESH BIHAR DELHI GUJARAT HIMACHAL PRADESH JHARKHAND KERALA MAHARASHTRA MIZORAM ORISSA PONDICHERRY RAJASTHAN UTTAR PRADESH WEST BENGAL
ANDHRA PRADESH ASSAM CHHATTISGARH GOA HARYANA JAMMU & KASHMIR KARNATAKA MADHYA PRADESH MEGHALAYA NAGALAND OTHERS PUNJAB TAMILNADU UTTARAKHAND
PROCESS
How to Apply for the Trek Apply on a prescribed Registration Form duly supported by a Medical Certificate
Cancellation of the Trek 20 days before the trek only10% refund 60 days before the trek 50% refund
DUGLAH
4620m
TENGBOC HE 3860m
PHERIC HE 4240m
YHAI Hostel
KATHMANDU
LUKL A
PHAKDING
TENGBOCH E 3860m
NAAMACH E BAZAAR
3420m
KHUMJUN G 3789m
YHAI Hostel
KATHMANDU
LUKLA
PHAKDING
TENGBOC HE
3860m
MONJO
2840m
NAAMACH E BAZAAR
3420m
KATHMANDU
LUKLA
PHAKDING
YHAI Hostel
Physical Evidence
Journey from Kathmandu ( base camp) Lukla Kathmandu (base camp) in comfortable plane of Nepal domestic airlines. Equipments Camping Tents Food
FUTURE PLANS
BIBILIOGRAPHY
www.yhaindia.org www.google.com Marketing Management N.G Kale and Ahmed Service Sector marketing- S.M.Zha