Contents

Telenor in Pakistan

Marketing Mix
Comparison with Competitors Portfolio Analysis

Growth Strategy
SWOT Analysis Conclusion

References

Telenor in Pakistan
Launched on 15th March, 2005 Uptil now Telenor has: 3rd largest operator in Pakistani Market 10.7 Million customers Telenor Brand Award 2007.

Packages
Pre-Paid Talkshawk 30 Second Talkshawk Her Second Djuice Postpaid Persona

Popular Services
Easy load GPRS/WAP Portal Smart Share Pic Share Song Dedication Smart Tunes Cell Info Display Djuice Friend

Finder Aik Paisa SMS Miss Call Alert

Features

Total Recharge Flexibility GPRS (No Activation Charges) MMS (No Activation Charges) Conference Calling (No Activation Charges) Caller Line Identification Call Forwarding (No Activation Charges) Call Waiting (No Activation Charges)

Prepaid
Talkshawk Her Second

Friends & Family Telenor to Telenor Telenor to other networks SMS International SMS

3 Paisa 4 Paisa 5 Paisa Rs:1 Rs:5

Prepaid
Talkshawk 30 Second

Friends & Family

45 Paisa

Telenor to Telenor Telenor to other networks

SMS

75 Paisa 95 Paisa
Rs:1

International SMS

Rs:5

Prepaid
Djuice

Friends & Family

45 Paisa (per sec

Telenor to Telenor
Telenor to other networks SMS International SMS

75 Paisa (per sec)

95 Paisa (per sec) Rs:1 Rs:5

Postpaid
Persona *

Monthly Line Rent On Net Off Net Friends & Family SMS On Net SMS Off Net * Rs. Per minute

Plan-1 250 1.50 2.5 1.00 0.50 1.00

Plan-2 500 1 2.25 0.80 0.50 1.00

Plan-3 1000 0.8 2 0.60 0.50 1.00

Plan-4 1500 0.6 1.75 0.40 0.50 1.00

Coverage
Coverage in 1247 Cities

and towns

Franchising
15 company-owned sales and service.
More than 200 franchisees. More than 100,000 retail outlets.

Advertising
Marketing Campaigns
Billboards Print & Digital Media

Social Campaigns
Support initiative called DUA
Naya Qadam Crisis Intervention

Cultural Campaigns
Hajj Package
Sponsoring Music Albums Sponsor Shandur Polo Festival 2007

Prepaid
On Net Off Net 75 Paisa 95 Paisa 99 Paisa 99 Paisa 75 Paisas Re. 1.25 90 Paisa Re. 1.25

F&F

45 Paisa

45 Paisa
50 Paisa Re. 1.00

50 Paisa
63 Paisa Re. 1.25

75 Paisa
Re. 1.00 Re. 1.50

SMS On Net Re. 1.00 SMS Off Net Re. 1.00

*Per 30 second rates (exclusive of all taxes)

Postpaid
Monthly Line Rent
On Nets Off Net F&F SMS On Net SMS Off Net

Rs. 1500
60 Paisa Re. 1.75 40 Paisa 50 Paisa Re. 1.00

Rs. 999
40 Paisa 90 Paisa 25 Paisa 50 Paisa Re. 1.00

Rs. 4000
Free Re. 1.35 Free -

Rs. 1500
60 Paisa

N/A 50 Paisa Re. 1.50

*Per minute rates (exclusive of all taxes)

Market Share
Market Share Year Ending 2006
Telenor Warid Ufone Mobilink

Market Share October 2007

Telenor Warid Ufone Mobilink

16.60% 42.20% 16.60% 21.90% 22.00% 41.00%

19.00%

16.60%

Growth Rate
Growth Rate Fiscal Year 2006-07 250.00% 200.00% 150.00% 100.00% 50.00% 0.00% 200.00% 118.00% 87.00% 54.00%

W ar id

Te le no r

fo ne

ob ili n

BCG Matrix
Market Growth Rate High Low
Stars

Relative Market Share

High Low
Question Marks

?
Cash Cows Dogs

 Innovative

Enhancing Coverage
Intense Growth Lowest prepay call rates

 European Identity
Low growth rate of Persona Not promising SMS Packages

 Can expand its infrastructure

Declining growth of market King

 Close competitors

Presenter Gulfraz wali IIUI fraz_iiu@yahoo.com

 Although Telenor is 3rd Largest Telecom company, but

it will be leading in future because of its High Growth Rate. People will attract towards Telenor because of its Price Penetrating packages and innovative services. Telenor will have big success in future in Pakistan because its converting mobile to Walk Puter by providing latest technologies.

 Mr. Qasim Awan. Asst. manager Distribution Planning, Telenor Pakistan. 0345-5100051 Qasim.awan@telenor.com.pk www.telenor.com.pk www.pta.com.pk South Asian Telecom Statistics & Overview Report

2007