Professional Documents
Culture Documents
Developing An Effective Job Advertisement
Developing An Effective Job Advertisement
Raise the bar and develop an effective and appealing recruitment campaign
Allow sufficient time to create the ad Communicate a mutually beneficial message Use well-known and familiar titles Use strategic formatting Use key word and phrases Provide candidates with an overview of the company Avoid exaggerated verbiage Review prior to posting
Key responsibilities Desired skills and experience Personal attributes; flexible, team-player
2. A Lot of white space is needed 3. Picture the perfect applicant in your head 4. Associate other appropriate person to write
the ad
4
3.
4.
5.
6.
industry leader? Are you developing exciting or innovative new products/services? Will the employee get the chance to travel? Are there career development opportunities? Is the company employee-oriented Is your location convenient
6
Headline of an Ad
About 80% of job seekers only read the headline, so ensure the following:
1. Is the headline attractive, do they; 1. Jump at you 2. Captivating 3. Persuasive
Headline of an Ad
1. Is the 4. 5. in 6. 7.
10
to action; information;
Contact
11
12
13
Contact Information
Do
14
the correct candidates need Doesnt establish credibility for meeting candidates needs Wasnt placed in an appropriate medium You expected too much from the ad
15
2. 3.
4.
5.
and position it occupies in the corporate hierarchy. The minimum education, experience and skills required Software, equipment knowledge or certification required Good contact information Information an applicant should include
16