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PLC Nestle
PLC Nestle
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Gap Analysis
GAP analysis stands for identification of GAPS in the operational strategy of a company in the market, which a company can be capitalized upon. This means that the difference of what customer wants, and what company is giving. The remaining portion is termed as a GAP. Following are the gaps in the operational strategy of Nestle. Lack of Diversity in the UHT Milk Range. For example Haleeb has two Brands, Haleeb and Gro Aur, Engro Foods has Olpers and Dairy Omung. Lack of Interest in Liquid Tea Whiteners as a Competitor to Tarang and Tea Max. Lack of Interest in Fat Based Products for Example Salted or Plain Butter.
1. Primary Activities
i. ii. iii. iv. In Bound Logistics. Operations Out Bound Logistics Marketing
2.
Supporting Activities.
Benchmarking
Benchmarking
Operational Strategies
The corporate strategy of Nestl Pakistan is growth. The operational strategies of Nestl in Pakistan are as follows:
Consumer communication Product availability and development Quality strategy Branding strategy Differentiation strategy Positioning strategy Marketing Mix Strategy
Implementation
Following is the Implementation Plan of Porters Five Forces Model.
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