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102 00 00-商圈與立地評估-詹翔霖教授
102 00 00-商圈與立地評估-詹翔霖教授
102 00 00-商圈與立地評估-詹翔霖教授
Chanrs@ms68.hinet.net
0955-268997
http://mypaper.pchome.com.tw/chanrs
MTP
1
2
3
(12000 )
30
70
15-20
35-40
8-10
2.5-3
--
1.
(1)
(2)
(3)
2.
3.
4.
5.
1.
2.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
1960
1970
1980
1990
2000
40
50
)
60
70
80
80
86
1.
2.
1.
2.
3.
4.
5. 250~500
20-40
(Location)
1989
(1989.3-2003.2)
Wal-Mart
(string)
(string)
(
)
/
(Shopping center , Shopping Mall/Mega Mall)
(Festival Walk)2002
101 MALL
1
2
3 1
4(policy)
2
5
6(3
)
4
7
5
9
10
800
~4000
300,00
3000 100,000
~40000 ~350,000
7000 250,000
~18000 ~600,000
(Mega)
11000 400,000
22000
/
(Outlet)
800,000
2,200 80,000
~7,000
~7,000
2,000
~1,800
(
)
5~10
5~15
5~25
5~40
(N/A)
5~25
~30,000 ~100,000
8~50
~250,000
1400 50,000
~250,000
2,200 80,000
~22000 ~800,000
~150,000
(N/A)
40~120
-
2
3
()
()
()
--1000,13
,3000
--,
,,
--,
,
--,,
--
5~8
10
60%~70%
8~12
12 20
10%
15-20
20%~25%
1 50
2 75
3 90
()
500
10 3
1000
10 6
5000
10 30
)
()
SWOT()
SWOT
S
W
O
T
SWOT
SWOT
OPPORTUNITIES
THREATS
STRENGTHS
WEAKNESSES
Strength
Opportunity
Weakness
Threat
SWOT
= -----------------------
/
= --------------------------------------- /
-STP
SWOT
SWOT
250
--
518
12
**
800
60000
5
704
62232
10
(2)
30002000
2.5km
20
()
36
25
18
16
16
10
15
11
48,962
16,855
14,649
17,415
31,964
4,820
25,953
5,921
165,313
53,624
54,344
63,936
99,660
16,135
89,532
18,513
82,159
27,842
28,003
33,011
49,811
8,425
45,176
9,761
83,154
25,782
26,341
30,925
49,849
7,710
44,356
8,752
1,205
580
450
799
1,324
72
1,839
138
426
113
204
327
552
9
880
39
779
467
246
472
772
63
959
99
122,838
42,091
40,937
48,337
74,081
12,436
64,340
14,048
147
166,539
561,057
284,188
276,869
6,407
2,550
3,857
419,108
13
27
39
29
32
21
14
11
12
16
17
16
20
8
7,292
60,606
53,949
21,416
24,664
23,125
15,790
8,730
5,207
20,117
15,683
20,332
18,555
4,464
25,737
196,335
172,412
78,739
85,681
80,777
54,999
31,963
20,368
68,370
55,872
73,982
63,844
10,712
13,535
97,585
86,657
40,016
44,243
41,172
27,925
16,476
10,725
34,689
28,672
37,702
32,867
5,856
12,202
98,750
85,755
38,723
41,438
39,605
27,074
15,487
9,643
33,681
27,200
36,280
30,977
4,856
204
1,530
2,277
201
366
650
761
199
39
635
1,185
785
444
3,927
48
656
1,150
102
171
305
529
104
19
267
684
470
266
230
156
874
1,127
99
195
345
232
95
20
368
501
315
178
3,697
20,046
143,522
129,401
57,911
64,550
59,412
40,506
24,472
15,709
51,097
42,045
54,297
49,278
8,617
422
466,469
1,580,848
802,308
778,540
19,610
7,551 12,059
1,179,971
12.5K
7.1K
7.8K
5.5K
8.8K
9.4K
8.8K
25min
20min
20min
17min
20min
20min
20min
13.7
20.2K
18.2K
22.9K
23.9K
19.9K
23.6K
14.3K
24.2K
31.2K
33.1K
36.7K
39K
28.2K
30min
55min
50min
40min
40min
41min
50min
33min
40min
38min
45min
47min
53min
50min
:
,
,
(///.. )
( / )
///
//
///
/
+
(20)
: (20)
()
:
1.
2.
3.
4.
PS-
a.
b.()
c.
d.
e.8150
HR
()
100%
+
/
/
+()
:
1.
2.
3.-
PS.
a.
b.
c.
d.
. /,
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