This document discusses research methodology and its objectives. It defines research as a systematic search for knowledge to move from known to unknown. The objectives of research methodology are explained as exploratory to gain insights, descriptive to accurately portray characteristics, and diagnostic to determine frequency of associations. Reasons for undertaking research include desires for degrees/benefits, intellectual challenge, service, and respect. Types of research discussed are descriptive vs analytical, applied vs fundamental, quantitative vs qualitative, and conceptual vs empirical. Research approaches can be qualitative or quantitative, including experimental, inferential, simulation, and field or lab settings. The significance of research is that it provides the basis for government policies and solves business problems, while aiding social scientists.
This document discusses research methodology and its objectives. It defines research as a systematic search for knowledge to move from known to unknown. The objectives of research methodology are explained as exploratory to gain insights, descriptive to accurately portray characteristics, and diagnostic to determine frequency of associations. Reasons for undertaking research include desires for degrees/benefits, intellectual challenge, service, and respect. Types of research discussed are descriptive vs analytical, applied vs fundamental, quantitative vs qualitative, and conceptual vs empirical. Research approaches can be qualitative or quantitative, including experimental, inferential, simulation, and field or lab settings. The significance of research is that it provides the basis for government policies and solves business problems, while aiding social scientists.
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This document discusses research methodology and its objectives. It defines research as a systematic search for knowledge to move from known to unknown. The objectives of research methodology are explained as exploratory to gain insights, descriptive to accurately portray characteristics, and diagnostic to determine frequency of associations. Reasons for undertaking research include desires for degrees/benefits, intellectual challenge, service, and respect. Types of research discussed are descriptive vs analytical, applied vs fundamental, quantitative vs qualitative, and conceptual vs empirical. Research approaches can be qualitative or quantitative, including experimental, inferential, simulation, and field or lab settings. The significance of research is that it provides the basis for government policies and solves business problems, while aiding social scientists.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
It is a careful investigation or enquiry specially
through search for knowledge. It is a movement from known to unknown. Objectives of Research Methodology To gain familiarity with a phenomenon to achieve new insights into it - Exploratory/formulative research. To portray accurately the characteristics of a particular individual, situation or a group - Descriptive research. To determine the frequency with which something occurs or with which it is associated with something else - Diagnostic research. To test a hypothesis of a causal relationship between variables – hypothesis testing research What makes people to undertake research? Desire to get a research degree along with its consequential benefits Desire to face the challenge in solving the unsolved problems. Ex. Concern over practical problems initiates research. Desire to get intellectual joy of doing some creative work. Desire to be of service to society Desire to get respectability. Types of Research
Descriptive vs. Analytical
Applied vs. Fundamental Quantitative vs. Qualitative Conceptual vs. Empirical Others Cross sectional or longitudinal Field setting or laboratory Clinical or diagnostic research Conclusion-oriented and decision-oriented Research Approaches
Qualitative Quantitative
Inferential Experimental Simulation
Methods: Focus group discussions,
projective techniques, and depth interviews. Significance of Research
Research Provides the basis for nearly all
government policies in our economic system It solves various operational and planning problems of business industry It is important for social scientists in studyin social relationships and in seeking answers to various social problem.