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Retail Managment (Nirmal LIFESTYLE)
Retail Managment (Nirmal LIFESTYLE)
POOJA KHANNA ANKITA SHETTY NISHMITA SHETTY PREETI SHETTY SINDHURI SHETTY 13 30 33 34 37
INTRODUCTION:
The mall has been built on most challenging concept,
ever built in the country. With an area of one million square feet, it is the largest shopping mall in the suburbs of Mumbai and one of the largest in India. The Glass dome is largest in the south East Asia, hence is one of the beautiful features of the mall. It has been voted as Mumbais Favourite Mall twice by a survey done by popular news dailies.
TYPES OF RETAILERS:
FOOD RETAILERS:
Banana Leaf
Mc donald's Only Paratha's General Merchandise Retailers: Dollar stores
Levis
Reebok
NON-STORE RETAIL:
E-Zone
Travel Guru
Service retailer:
Citi Bank ATM Kaya Skin Clinic
TYPES OF FRANCHISING
FRANCHISING
MC DONALDS PEPE JEANS PIZZA HUT MOCHA LEVIS TOMATO ADAMS PETER ENGLAND REEBOK MONGINIS CAFE COFFEE DAY BASKIN AND ROBINS
retailer oulines to tap the market and build a long term relationship with the consumers.
RETAIL FORMAT
R E T A I L TRADITIONAL
FASHION SEGMENT FASHION FORWARDS PEPE JEANS SHOPPERS STOP DOLLAR SHOP
SPECAILITY STORES
DEPARTMENT STORES
BIBA
FASHION BAZAAR
F O R M A T S
COTTON WORLD
CATALOG
Visa & MasterCard facilities Membership Card ATM machines Security checking device Computerize generated bill
MERCHANDISE MANAGEMENT:
SALES FORECAST:
Sales forecasting is a very important aspects of the merchandising plan and the retailer has to forecast sales in order to decide on how much to pay.
Forecasting merchandising based on category: Fad Fashion Seasonal merchandise
huge space in the centre of the mall they have a translucent awning with hanging planets and astronauts.
The mall has become a place to hang out. There are trees with seats around the mall and one
STORE LAYOUT:
First Floor
VISUAL MERCHANDISE:
PROFITS
LOYAL SHOPPER
PASSER-BY