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    At The Bottom of The Pyramid Strategies: Winnie Kathurima Imanyara Equity Bank

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    Wilson Pinto
    The document discusses strategies for including those at the "Bottom of the Pyramid" (BOP) in business opportunities in a mutually beneficial way. It outlines Equity Bank's approach, which understands that there is money to be made at the BOP by removing barriers and developing financial products tailored to their needs. Equity Bank's CSR activities have evolved from generic philanthropy to strategic initiatives within their value chain and competitive context that benefit both the poor and the private enterprise. Their innovative products and strategic CSR have contributed to significant growth and made Equity Bank the home of 41% of all bank accounts in Kenya.

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    At The Bottom of The Pyramid Strategies: Winnie Kathurima Imanyara Equity Bank

    Uploaded by

    Wilson Pinto
    40 views18 pages
    The document discusses strategies for including those at the "Bottom of the Pyramid" (BOP) in business opportunities in a mutually beneficial way. It outlines Equity Bank's approach, which understands that there is money to be made at the BOP by removing barriers and developing financial products tailored to their needs. Equity Bank's CSR activities have evolved from generic philanthropy to strategic initiatives within their value chain and competitive context that benefit both the poor and the private enterprise. Their innovative products and strategic CSR have contributed to significant growth and made Equity Bank the home of 41% of all bank accounts in Kenya.

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    The presentation is based on C.k.Pralhad's Book

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    Bottom of Pyramid

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    The document discusses strategies for including those at the "Bottom of the Pyramid" (BOP) in business opportunities in a mutually beneficial way. It outlines Equity Bank's approach, which understands that there is money to be made at the BOP by removing barriers and developing financial products tailored to their needs. Equity Bank's CSR activities have evolved from generic philanthropy to strategic initiatives within their value chain and competitive context that benefit both the poor and the private enterprise. Their innovative products and strategic CSR have contributed to significant growth and made Equity Bank the home of 41% of all bank accounts in Kenya.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    40 views18 pages

    At The Bottom of The Pyramid Strategies: Winnie Kathurima Imanyara Equity Bank

    Uploaded by

    Wilson Pinto
    The document discusses strategies for including those at the "Bottom of the Pyramid" (BOP) in business opportunities in a mutually beneficial way. It outlines Equity Bank's approach, which understands that there is money to be made at the BOP by removing barriers and developing financial products tailored to their needs. Equity Bank's CSR activities have evolved from generic philanthropy to strategic initiatives within their value chain and competitive context that benefit both the poor and the private enterprise. Their innovative products and strategic CSR have contributed to significant growth and made Equity Bank the home of 41% of all bank accounts in Kenya.

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    of 18

    At the Bottom of the Pyramid Strategies

    Winnie Kathurima Imanyara

    Equity Bank

    BANKING FOR OUR PEOPLE

    Equity Bank

    STRATEGY HEDGEHOG CONCEPT

    Developing a unique emotional bond and economic bond with customers

    Transforming lives and livelihoods; giving dignity and giving possibilities

    Volumes and transactionsNumber of clients

    MY PRESENTATION WILL COVER


    Bottom of the Pyramid (BOP) What is it? What is the business potential at the BOP How to develop value chain to include the BOP

    UNDERSTANDING THE BOP


    The Pyramid
    Population in millions

    75 -100 1500 1,750 4,000

    Source: the fortune at the BOP by C.K. Prahalad

    IMPLICATIONS
    Majority continue to:1. struggle to earn decent living 2. Cultivate on river banks 3. Cut trees for charcoal thus disrupting the ecosystem 4. Take contaminated water 5. Not to take their kids to school 6. Fail to access health care

    IMPACT TO THE CLIMATE Destruction of ecosystem Climate change leading to global warming Because The poor tend to live in high cost ecosystem (slums, river banks, water catchments areas etc)

    CLIMATE CHANGE CAN BE REVERSED


    Through changing the pyramid to Diamond

    Middle class

    The Very Poor

    THIS IS POSSIBLE THROUGH

    Intervention of Private Enterprises who will view those at the BOP as an opportunity which can be exploited in mutually beneficial way. Coming up with a win-win interactions both the poor and private enterprise benefit

    MUTUALLY BENEFICIAL INTERACTION


    Private Enterprise

    Products/ Services

    CSR Activities

    BOP Consumers BOP Entrepreneurs

    STRATEGY FOR INTERVENTION

    Tapping the market at the BOP in a mutually beneficial way Unmasking the common picture we see in TV of the poor Partnering with them to innovate and achieve sustainable win-win scenarios

    EQUITY BANK APPROACH


    Equity understands there is money at the BOP Removing poverty penalty Making those at the BOP have access to financial services

    Understanding these at BOP are brand Conscious


    Understanding BOP consumers accept advanced technology readily

    EQUITY CSR ACTIVITIES


    MOVED FROM BLIND TO STRATEGIC CSR

    Generic Social Impacts


    Pure Philanthropy:

    Value Chain Social Impacts

    Social Impact within Competitive Context


    Strategic:

    Blind CSR

    Strategic CSR

    STRATEGIC CSR (EXTERNAL)


    Equity bank CSR activities Agricultural Shows

    Drama festivals Pre-university students Equal Employment Business trainings

    STRATEGIC CSR (INTERNAL)


    We have developed Innovative products for BOP

    Warehouse receipt Kilimo Biashara, uvuvi biashara Cash back Fanikisha product

    Equity operative account

    Home of 41% of all bank account holders in Kenya


    3000

    (In thousands of accounts)

    2500

    2089
    2000

    1,840
    1500

    1000

    1,014 556

    500

    420 12 18 26 32 41 48 61 105 155 252

    19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 M ar '0 8

    Growth in Profit
    2,379

    Millions

    1,103 909

    501

    7 94

    9 95

    12 96

    11 97

    18 98

    25 99

    35 2000

    55

    111

    142

    218

    2001

    2002

    2003

    2004

    2005

    2006

    2007 Mar'08

    COMMENTS & QUESTIONS

    THANK YOU

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