TRAINING ON ADVERTISING IN SAMSUNG MOBILES AND CUSTOMER REFERENCES

Submitted by RAJ PAL ROLL NO 13 7th SEMESTER

COMPANY PROFILE
Samsung electronics India software operation(SISO) was set up in February 1996 in Banglore as a liaison office. Since its inception SISO has grown to over 500 software Engineers working on R & D projects in the latest technology areas.

Electronics industry
AFFILIATED COMPANIES SAMSUNG SDI SAMSUNG Electro-Mechanics SAMSUNG Corning SAMSUNG Corning Precision Glass SAMSUNG SDS SAMSUNG Networks

SWOT ANALYSIS
STRENGTHS
Diverse Product line Reliability

WEAKNESS
Lack of Innovation Low end segment

OPPORTUNITIES

THREATS Chinese Handsets iPhone Economic Crisis

Rural Market Samsung Marine market

RESEARCH METHODOLOGY
MAIN OBJECTIVE Analysis of current market scenario of mobile market with special reference to SAMSUNG IND.MOBILES. To study the satisfaction level of cellular users in Kurukshetra. To study the satisfaction level of cellular users in Kurukshetra. To study the buying behaviour of the customers. To understand the price sensitivity of the markit in respect to the telecom services. To identify customers opinion about Samsung Handsets. To identify the key buying factors which are used in hiring the telecom services. To understand the various sales promotional schemes being offered by various mobile handsets providers.

METHODS OF DATA COLLECTION

1. Sources of Data Primary Data Secondary Data 2. Method adopted in research 3. Research tool used Method of population Selection Method of Interaction with the population

DATA ANALYSIS
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains.

Age Group Respondents 15-25 26-35 36-45 Above 45

FINDINGS

Respondents (%) 38 27 19 16

Age group of respondents

15 - 25 26 - 35 16% 19% 27% above 45

38%
36- 45

OCCUPATION OF RESPONDENTS
Occupation of Respondents Businessmen Students Doctors Engineers Govt. servant Housewives Executives Traders Others Respondents (%) 30 20 18 8 8 2 7 5 2

Occupation of respondents
2% 7% 5% 2% 30%

8% 8%

18%

20%

INCOME GROUP
Income Group (yearly) Less than 50000 50000-150000 150000-300000 300000 & above
Income Group

Respondents (%) 48 25 16 11

11% 16% 48%

Less than 50000

50000-150000
25%

150000-300000 300000 & above

MOTIVE BEHIND USING MOBILE

Motive Communication Snob value Good facility Others Respondents (%) 55 12 31 02

Motive behind using mobile

2% 31%

Communication
55%

Snob Value
12%

Good facility as
Compare to PNT

DURATION OF USING MOBILE

Duration of using mobile Less then one year 1-2 year 2-3 Year 3 & above Respondents (%) 42 22 21 15

Duration of using mobile

15% 21% 22% 42%

Less than one year 1-2 year 2-3 year 3 & above

Mobile Owners B/W Color Bar Color Folder Bar Camera Folder Camera High-end Camera Phone

MOBILE OWNERS

Respondents (%) 30 20 14 16 09 11

Mobile Owners
B/W
Color Bar
11% 9% 16% 14% 20% 30%

Color Folder Bar Camera Folder Camera High-end and

Camera Phone

USERS OF CAMERA
User of Camera Yes No Respondents (%) 47 53

Users of Camera

53% 47%

Yes

No

USERS OF VIDEO
User of Video Yes No Respondents (%) 28 72

Users of Video
28% 72% Yes

No

USERS OF FM
User of FM Yes Respondents (%) 18

No

82

Users of FM

18% Yes

No 82%

SOME LATEST MOBILES

Samsung Galaxy S III Mobile

Samsung Galaxy GT-S5360

Samsung i640

Samsung Galaxy Ace S5830 Samsung Galaxy Y Duos S6102

LIMITATION OF RESEARCH
The lack of candidness of respondent towards answering the questionnaire in few cases may have reduced the accuracy of survey to some extent.
Despite the unbiased opinion and efforts the possibility of technical exceptions cannot be ruled out.

The statistical analysis with various automated tools might have computational errors.

 Kurukshetra is highly competitive and price sensitive market as majority of respondents want maximum services provided by company in low priced handsets. The majority of respondents who use mobile are quite young. MMS and Bluetooth and wi-fi functions are fast becoming popular with the mobile users. In fact these are becoming a criterion for choosing a mobile handset. Majority of respondents perceives Samsung as the best color mobile provider. It commands high respect and favorable image amongst the mobile users.

CONCLUSIONS AND RECOMMENDATIONS

 As the numbers of mobile users are relatively young, marketing strategy should be more focused on this age group Since customer education about new launchings and facilities provided in handsets is the major problem faced by most of the mobile users, Samsung adopted good marketing strategies and become the major mobile provider Samsung should give high priority to customer service and satisfaction as your satisfied customers do the best advertisement.

THANK YOU