Professional Documents
Culture Documents
Global Business Environment - The External Macro Environment
Global Business Environment - The External Macro Environment
Strategic Fit
Strategy can be seen as the matching of the resources and activities of a firm to the environment in which it operates known as strategic fit.
Strategic fit is about developing strategy by identifying opportunities in the business environment and adapting resources and competences so as to take advantage of these.
PEST Analysis
PEST Analysis stands for Political, Economic, Social and Technological factors.
It is a broad framework or a checklist to help managers understand the macro environment, in which their business operates.
Factor conditions: game designers & programmers; creativity from manga tradition. 300 training programs designed for video game-related occupations. 170 programs designed for cartoonists, animators etc. Related and supporting industries: e.g. learning about liquid crystal display technology
Globalization. This model pays too little attention to the importance of Globalization.
Global companies can locate research centres where latest cutting-edge research is pursued such as Silicon Valley and then can obtain innovations from the foreign subsidiaries.