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  • GSMA Mobile Privacy AD London 25 June 20113

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    patwalshe
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    The document discusses key challenges around mobile apps, advertising, and privacy. It notes the fragmented global ecosystem, inconsistent privacy laws and approaches across jurisdictions, and the complexity this creates for user notice, consent, and responsibilities. Mobile raises additional privacy issues compared to browsers due to the variety of data collected by apps, including contacts, images, location information, and usage data. Regulators and industry groups are increasingly focused on these issues and have released various app privacy guidelines. The GSMA is working to address mobile privacy challenges through principles, best practice guidelines for app developers, and consumer research to help foster privacy by design.

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    The document discusses key challenges around mobile apps, advertising, and privacy. It notes the fragmented global ecosystem, inconsistent privacy laws and approaches across jurisdictions, and the complexity this creates for user notice, consent, and responsibilities. Mobile raises additional privacy issues compared to browsers due to the variety of data collected by apps, including contacts, images, location information, and usage data. Regulators and industry groups are increasingly focused on these issues and have released various app privacy guidelines. The GSMA is working to address mobile privacy challenges through principles, best practice guidelines for app developers, and consumer research to help foster privacy by design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    25 views16 pages

    GSMA Mobile Privacy AD London 25 June 20113

    Uploaded by

    patwalshe
    The document discusses key challenges around mobile apps, advertising, and privacy. It notes the fragmented global ecosystem, inconsistent privacy laws and approaches across jurisdictions, and the complexity this creates for user notice, consent, and responsibilities. Mobile raises additional privacy issues compared to browsers due to the variety of data collected by apps, including contacts, images, location information, and usage data. Regulators and industry groups are increasingly focused on these issues and have released various app privacy guidelines. The GSMA is working to address mobile privacy challenges through principles, best practice guidelines for app developers, and consumer research to help foster privacy by design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 16

    Mobile Apps, advertising and privacy: ?

    Digital Advertising and Privacy 2013, London 25 June 2013

    Key challenges in mobile

    Ecosystem - global, interconnected but fragmented inconsistent approaches to privacy / inconsistent user privacy experiences Regulation - patchwork of 99 geographically bound laws applies unequally according to technology and infrastructure inconsistent rules, restrictions and burdens Based on notice and choice (consent)
    Users have privacy interests: want transparency, choice and control transcend borders and geographically bound laws BUT complexity of comprehension & understanding on mobile makes it difficult
    1

    GSMA 2013

    Notice, consent and distributed responsibilities: its complex

    GSMA 2013

    It really is complex

    GSMA 2013

    More than the browser


    Data types:

    Browser/search level Identifiers (IMEI, ICCID, MAC address, UDID, Android ID, ODIN, IDFA, IDFV, MSISDN) Device fingerprinting

    Contacts
    Images (video, still) Sensors (microphone, compass, camera)

    Communications data (calls, text, IM)


    Calendar Location (where I am, where I am not, where I have been ) User entered info Registration/ account level data
    4

    GSMA 2013

    . its

    more

    than

    compliance

    . Users
    a

    CARE ..

    LOT

    Concern driving policy and regulation


    USA: FTC app privacy guidance/actions USA: California Attorney General - App Privacy Best Practice Canada: Federal Privacy Commissioners App Privacy Guidelines Japan: Smartphone Privacy Initiative Australia: draft App Privacy Guidelines Hong Kong: App Privacy Guidelines Europe: Article 29 Working Party Opinion on apps on smart devices

    China: Notice on Strengthening the Administration of Networked Smart Mobile Devices

    GSMA 2013

    Article 29 Working Party: App Privacy

    App developers:
    must obtain a users specific, free and informed consent before they retrieve

    or place information on a device only collect and process the minimum necessary to perform the function of the app set reasonable retention periods. allow users to withdraw their consent, uninstall the app and delete data where appropriate. provide a single point of contact for users provide a readable, understandable and easily accessible privacy policy, inc with details about identity of responsible parties etc. refrain from processing children's data for behavioural advertising purposes

    App stores OS and device manufacturers


    Granular access to data and sensors

    Advertising parties must specifically avoid delivering ads outside the context of the app
    9

    GSMA 2013

    What GSMA doing


    So
    is the

    about it?

    GSMA Mobile Privacy Initiative

    Address mobile privacy challenges as an industry Published GSMA Mobile Privacy Principles

    Published GSMA Privacy Design Guidelines for Mobile Applications


    Conducted Consumer Research

    Privacy Design Guidelines for app development


    Express principles in functional terms Provide Best Practice for Apps Illustrative examples and use cases Foster a privacy by design approach Include modules on: Location Mobile advertising

    Children
    Social networking

    GSMA privacy design guidelines and advertising

    BUT .. It needs more than words

    Thank you For more information contact: pwalshe@gsma.com www.gsma.com/mobileprivacy


    GSMA 2013

    15

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