ROLLS ROYCE AUTOMOBILES

GROUP MEMBERS
Shaiwal Bhattacharya Harshit Lunawat 12BSP1145 12BSP2172

Vishwanath Soni
Chandan Gandhi Padmini Moundekar

12BSP1411
12BSP0398 12BSP0815

CONTENTS

INTRODUCTION HISTORY FOUNDERS TIME LINE VISION/MISSION/STRATEGY CAR MODELS COMPETETORS CUSTOMER FOCUS DISTRIBUTION & NETWORKING LAST REPORT BRAND VALUES ROLLS ROYCE IN INDIA CORPORATE SOCIAL RESPONSIBILITY FUTURE PLANS CONCLUSION

INTRODUCTION

Rolls-Royce Motor Cars is a British Manufacturer of luxury automobiles.

Based at the Goodwood plant in West Sussex, England. It is a wholly owned subsidiary of BMW.

The chairman of the company is Ian Robertson and the CEO of the company is Torsten Muller-Otvos
Considered as the ultimate automobile manufacturer. The symbol of British Automobile prowess.

FOUNDERS

CHARLES ROLLS

Charles Rolls studied mechanical engineering at Cambridge. The first undergraduate to own a car, he soon began racing. To fund his passion he set up a dealership, selling mostly foreign cars.

His search for a supplier of reliable English cars led to his introduction to Henry Royce.

HENRY ROYCE.

Royce began his career by making dynamos and electric cranes under a limited liability company called F.H. Royce & company. Known for his attention to detail and pursuit of perfection, Henry Royce registered his first patent in 1887. Dissatisfied with engines, Royce decided to improve on it and turned his attention to building the best cars in the world.

By 1903 he had designed and built his first engine. His first prototypes took to the road in 1904.

TIME LINE

Rolls- Royce Limited (1906-1987)

Rolls- Royce Limited was a car and later aero-engine manufacturing company was founded . Rolls-Royce was nationalized in 1971 and the present Rolls-Royce plc was re-privatized in 1987. The automobile company was separated in 1973.

Rolls- Royce PLC(1987-present)

Rolls-Royce PLC, a world leading provider of power systems and services for use on land, sea and in the air, operates in four global markets civil aerospace , defense aerospace, marine and energy.

Rolls-Royce Motor(1973-1998)

Rolls- Royce Motors was created from the de-merger of the car business from Rolls-Royce Limited in 1973. In 1998 the production facilities at Crewe plus the Bentley name was sold to Volkswagen, whereas BMW acquired ,for the continued development and production of Rolls-Royce motorcar.

Rolls-Royce Motor Cars(1998-present)

From 1998 to 2002 BMW supplied engines and parts for both brands. It was not until January 1,2003 that only BMW would be allowed to name cars Rolls-Royce and Volkswagen former RollsRoyce/Bentley division would build only cars named Bentley.

VISION

Strive for perfection in everything you

do. Take the best that exists and make it better. When it does not exist, design it.

MISSION

To provide mobility with comfort, style and

speed anywhere be it on land, water or air. To delight customers by providing excellent sales and after sales service.

STRATEGY

No co-branding endeavors Dealers are chosen based on their common interest with customers Customers are invited to exclusive dinners Buyers receive personalized letter from the CEO Focus on repeated purchase. RESULT Nearly 1/3rd of business comes from repeated customers.

ROLLS ROYCE CAR MODELS

190406 10 hp 190505 15 hp 190508 20 hp 190506 30 hp 190506 V-8 190625 40/50 Silver Ghost 192229 Twenty 192529 40/50 Phantom 192936 20/25 192935 Phantom II 193638 25/30 193639 Phantom III

193839 Wraith 194659 Silver Wraith 194955 Silver Dawn 195056 Phantom IV 195566 Silver Cloud 195968 Phantom V 196580 Silver Shadow 196891 Phantom VI 197196 Corniche IV 198098 Silver Spirit 19982002 Silver Seraph 200002 Corniche V

FIRST ROLLS ROYCE: 10HP

First rolls Royce made in 1904

1800cc-12hp at 1000 rpm Top speed of 63km/hr Only 16 were made between 1904-1906.

ROLLS ROYCE IN THE BATTLEFIELD

The silver ghost was used by the British navy to raise its first armored squadron. They were used both in world war 1 and 2 The cars were an important advantage for British forces during the war.

BENTLEY AND ROLLS ROYCE

RR

bought Bentley when the latter failed after the great depression. The purchase was so secret that even the founder W.O. Bentley didnt knew that RR was the buyer. Bentley was at that time a complete sports brand like Lamborghini today. Is used by James bond in the original book by lan flaming. Was sold to the Volkswagen in 1998.

SILVER GHOST

First car from the official rolls Royce company.

More than 600 sold

Was responsible for the reputation of the company RR opened factory in Massachusetts in 1921 where 1706 sliver ghosts ware built.

PHANTOM
Made by BMW At the heart of the Phantom family is a lightweight aluminium Space frame. 0-100km/h in 5.9s seconds Top speed-240 km/hr-auto- cutout Price starts at $300,000(Rs.1.5 crores)

TRIVIA ABOUT PHANTOM

Customers can choose from 44000 colors and any leather trim Instead of a tachometer, the phantom uses a power reserve Dial- to show how much power is still available for driver. The traditional Spirit of Ecstasy has an automatic retraction mechanism to prevent theft and tampering. The RR logos on wheels always stand upright. Every Phantom is hand-built at the Home of Rolls-Royce at Goodwood in England

CURRENT ROLLS ROYCE CAR MODELS

2003 Phantom 2007 Phantom Drop-head Coup

2008 Phantom Coup

2010 Ghost

MAJOR COMPETITORS

Bentley Ferrari Lamborghini

Bugatti Spyker Pagani

Maserati
Aston Martin

CUSTOMER FOCUS

Rolls Royce caters to impulse buyers who are :

Royal class .
High level of earning Creative class Car Lover Comfort

DISTRIBUTION AND NETWORKING

Operated in about 35 countries including India (RollsRoyce India) Distribution in various countries is done by the ways of Joint venture, merger/acquisition, wholly owned subsidiaries. The largest market for Rolls-Royce motor cars are North America, UK , China, London and Abu Dhabi.

The top selling dealers worldwide are Beverly Hills. London , Abu Dhabi and Dubai. Abu Dhabhi saw the highest annual increase with sales more than double. In India , dealership takes place at delhi and mumbai.

LAST REPORTED PERFORMANCE

Rolls-Royce Motor Cars sold 3,538 cars, up 31 percent on the year before i.e. 2711 , beating the last record of 3,347.

The US and Chinese markets are the most important ones for the company, though it has not released detailed figures about how many cars it sold in individual markets.

Rolls-Royce's 165,000 Ghost model has been the main driving force for sales.

Sales Growth in 2011

23%

47% 30%

Asia Pacific UK

"We will see another record year for RollsRoyce in 2012," said Mr Muller-Otvos.

Middle East

BRAND VALUES

REPUTATION VALUES

Rolls-Royce has prospered for more than 100 years because of its attention to details. Each car has a history book created as it is assembled. The person responsible signs for every major assembly, test and inspection. Once bought it will bear the name of the owner and is a complete record of every stage of the manufacture of the Rolls- Royce.

RELATIONSHIP VALUES

Rolls-Royce is one of the few brand that does not require ownership for one to feel passionately about the brand and what it represents.

EXPERIENTIAL VALUES
Among the worlds most exclusive automakers, two brands tower above the others :

Ferrari for performance and Rolls-Royce for comfort. The Phantom has succeeded in its mission to make sure Rolls-Royce remains the household name for over-to-top automotive luxury.

SYMBOLIC VALUES
Rolls-Royce in itself is the ultimate icon representing a persons status. However, there are two identifiable features that make rolls- Royce a Rolls.
1.

The Spirit of Ecstasy- a strong sensation of driving the car

Radiator Grille - entirely made by hand and eye- no measuring instruments are used. It takes one man, one day to make Rolls-Royce radiator, and then five hours are spent polishing it.

2.

ROLLS ROYCE AND INDIA

The Indian kings were the biggest customers of RR in the pre-independence days.

RR Was imported by the Indian rich until it was officially launched in India.

In spite of economic recession RR has sold 70 RS.3crores phantom in India.

Indian designer Dilip Chhabria redesigned a RR silver coupe for A NRI client making it into a RS. 4 crore sports car.

ROLLS-ROYCE & CORPORATE SOCIAL RESPONSIBILITY

Our commitment to acting with integrity is at the heart of everything we do. We embrace the social responsibilities that come with being a major employer, neighbor and partner, and we believe that conducting business in a responsible manner creates competitive advantage.

It enables us to attract the best people, develop successful working relationships with customers, suppliers and governments, and support the global communities in which our employees live and work.

ACTIVITIES

COMMUNITY INVESTMENT

In 2009 alone, 5,000 of our employees devoted 60,000 hours to community-related projects.

CHARITABLE TRUSTS

The company has created a number of independent charitable trusts who use the interest generated from the endowment funds the company invest in to provide important local services.

SCIENCE EDUCATION

Moreover, the company support science education and outreach programmers to inspire the next generation of engineers. The Rolls-Royce Science Prize, for instance, awards 120,000 each year to UK schools to promote excellence in teaching and learning.

FUTURE PLANS

Rolls Royce has announced its next generation electric car 102EX Rolls Royce gives more emphasis on sustainable development They have a program of improvement in production activities. They seek world class activities in health, safety and environment management. currently they have Phantom and Ghost, theres a Rolls Royce Coupe, and an extended wheelbase Phantom - little longer in the length. Rolls-Royce, the famed luxury British automaker, has announced that it will begin selling vehicles in South America.

CONCLUSION

Quality

class comfort More than 100 years Repeat customers Operates more than 35 countries