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Chapter-1: Business Communication
Chapter-1: Business Communication
Business Communication What is Communication? Communication is the transfer of information (also opinion, idea, attitude etc.) from a sender to a receiver with a view to making it understandable to the latter. The conditions are: First, there must be at least two persons involved in communication. Second, there must be some information to be communicated. Third, some attempt must be made to transmit this information.
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Communication process involves seven steps--thought, encoding, transmission, reception, decoding, and understanding and feed-back. In the case of feedback the receiver acts as the sender and the steps are repeated. This process is shown in the next diagram.
Elements of Communication: 1. Sender: One who sends a message is the writer or speaker, depending upon whether the communication is written or oral. Sender is the encoder of the message.
2. Message: The message consists of both verbal, written or spoken symbols and also nonverbal symbols to convey ideas from the sender to the receiver.
3. Channel: Channel is the medium through which the message is sent. 4. Receiver: The message receiver is the reader or listener and decoder of the message. 5. Feedback: Feedback is the receivers reaction indicating to the sender whether or not the message has been understood and correctly interpreted.
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Communication Situation:
Communication situation is deemed to exit if:
1. There
Objectives of Communication
1. Receiving or Passing Information *External Information: They relate to: a) Demands for products in the market. b) Strategies of competitors. c) Supply of labor and raw materials. d) Government policies. e) Technological developments. f) Changes in tastes and fashions etc.
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Internal Information
They relate to: a) Job performance of employees. b) Disciplinary conditions in the work palace. c) Job assignments. d) Demand for employees, raw materials, machinery and spare parts. e) Need for money, etc. In using information care should be taken about the following: a) Is the information coming from a reliable source? b) is it complete? c) Is it timely /recent?
Advice is given in order to influence the attitudes, opinions, behavior etc. of individuals concerned. It flows either horizontally or downwards. There are some tips to make advice effective a) It should be given in such a way that it suits the need of the recipient. b) The advisor should be courteous and polite. c) The advice should be given for the betterment of the staff concerned. d) The recipient of advice should be given freedom to react.
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c) A flexible mind of the receiver helps the persuader to persuade. d) The arguments, most acceptable to the receiver, should be used.
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