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    Communication is a two-way process of exchanging information between a sender and receiver. The basic model of communication involves a sender transmitting a message through a context and medium that can be influenced by noise, which is then received and interpreted. Effective communication is important for building productive relationships and allows for quicker problem solving, stronger decision making, and increased productivity within an organization. Barriers to communication include perceptual differences, distractions, and poor listening skills. These barriers can be overcome by adopting an audience-centered approach and committing to open and ethical communication.

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    Communication is a two-way process of exchanging information between a sender and receiver. The basic model of communication involves a sender transmitting a message through a context and medium that can be influenced by noise, which is then received and interpreted. Effective communication is important for building productive relationships and allows for quicker problem solving, stronger decision making, and increased productivity within an organization. Barriers to communication include perceptual differences, distractions, and poor listening skills. These barriers can be overcome by adopting an audience-centered approach and committing to open and ethical communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    12 views13 pages

    Business Communication

    Uploaded by

    mruga_123
    Communication is a two-way process of exchanging information between a sender and receiver. The basic model of communication involves a sender transmitting a message through a context and medium that can be influenced by noise, which is then received and interpreted. Effective communication is important for building productive relationships and allows for quicker problem solving, stronger decision making, and increased productivity within an organization. Barriers to communication include perceptual differences, distractions, and poor listening skills. These barriers can be overcome by adopting an audience-centered approach and committing to open and ethical communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    INTRODUCTION TO COMMUNICATION

    WHAT IS COMMUNICATION
    Communication is simply a two way process of exchanging ideas, information or transmitting verbal and non-verbal messages.

    BASIC INTERPERSONAL COMMUNICATION MODEL

    / / / / / / / / /

    Sender

    / / / / / / / / /

    Message Context Affect

    / / / / / / / / /

    Receiver

    / / / / / / / / /

    Event X

    Noise

    Noise

    Influence message quality, accuracy, clarity Include age, gender, values, beliefs, culture, experiences, needs

    EFFECTIVE COMMUNICATION
    EFFECTIVE COMMUNICATION PRODUCTIVE RELATIONSHIP

    We communicate to

    Get information Motivate Praise Get feedback Sell Greet Etc.

    ARISTOTLE ON COMMUNICATION
    the speaker the speech the audience

    The person at the end of the communication process holds the key to whether or not communication takes place.

    THE SHANNON AND WEAVER MODEL

    IMPORTANCE OF COMMUNICATION
    Quicker Problem Solving

    Stronger Decision Making

    EFFECTIVE COMMUNICATION

    Increased Productivity Steadier Work Flow Stronger Business Relationship Improved Stakeholder response Clear Promotional Material

    IMPORTANCE OF COMMUNICATION

    Organizational / Functional: greater information access and awareness


    Improves coordination: reduces logical gaps Encourages cooperation: helps bring everyone in the mainstream Gives a direction: to tasks and activities Morale and empowerment

    Decision making aid


    Speeds up the organizational processes Better focus on customer requirements Generates a greater sense of organizational commitment and involvement A problem solving tool: by clarity, preciseness and feedback

    COMMUNICATION NETWORK

    1. 2. 3.

    Formal Is planned by the organization Flows in all directions Essential for business operations

    1.

    2.
    3.

    Informal Is planned by the organization Flows in all directions Develops positive human relationships

    DIRECTION OF COMMUNICATION

    Upward Downward

    Horizontal
    Diagonal

    GOALS OF COMMUNICATION

    Receiver Understanding Receiver Response

    Favorable Relationship
    Organizational Goodwill

    COMMUNICATION BARRIERS
    Perceptual and Language Differences Restrictive Environments Distractions Perceptive Tactics Information Overload Ineffective Listening Skills Receiver's Capability

    OVERCOME THE BARRIERS

    Adopt an Audience-Centered approach Foster an open communication climate

    Commit to ethical communication


    Create Lean and Efficient Messages

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