Presented By: Sumit Kumar Bhoi Roll No 533 MBE, Delhi University

FOCUS
Laser-like Zen

Focus

Switched apple focus on few products.

philosophy

CONSUMER PRO Deciding what not to do is as important

as deciding what to do.

DESKTOP

PORTABLE

Simplicity
Leonardo

Da Vinci Tenet complexity

Applescomplexity Single Button Mouse ignoring

Simplicity is the ultimate sophistication

Annihilating

Simplicity comes from conquering,

XEROXs Three than button Mouse rather merely

Elegance
Seamless The

Integration

Apple ecosystem

Whole Widget concept

End to end responsibility

Innovation

When Behind, Leapfrog

Able to eclipse previous success through

innovation.
Cannibalizing

Own idea

Authenticity
Put

products before profits

Make the product great, profits will

follows.
Sales

guy vs Product guy

Profit maximizes, product design

declines

Vision
Intuition

and instinct about desire

Read things not in page , instead of

relying on market research.

One

person focus group

Intuition more powerful than intellect.

Certitude
Reality

Distortion field

Push people to do the impossible.

Discernment
Impute
People do judge a book by its cover.

Tenacity
Push

for Perfection for perfection

Pause and review every details.

Passion

Perfection extended to the parts unseen.

Selectivity
Tolerate Refused

only A players

Insist of having best talent on his team

to indulge in BOZO explosion

Passively polite environments where

mediocrity is allowed to flourish.

Collaboration
Face

to face collaboration

Creativeness comes from spontaneous

meeting.
Innovation and the magic thats sparked

by serendipity.
Buildings built to promote collaboration

and crativity.
Banned slide shows

Detail
God

is in details

Great at vision , while focusing on tiniest

details

Imagination
Combine

Humanities with Science

Fire wired poetry and processor that

jolted innovation.
Creativity can occur when humanities

and science coexist in one personality.

Non confirmity
The

Pithy maxim, Stay Hungry. Stay Foolish

An admixture of two culture Think Different ad campaign.

The words speak for themselves: Heres to the crazy ones. The misfits. The rebels We see genius. Because the people who are crazy enough to think they can change the world are the ones who do.