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Strategi Management
Strategi Management
Without a strategy, an organization is like a ship without a rudder, going around in circles. Its like a tramp ; its has no place to go
WHAT IS ?
Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization's Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies
DEFINING strategic management as the art and science of formulating, implementing, and evaluating crossfunctional decisions that enable an organization to achieve its objective (David p 5)
Pengambilan keputusan
Past experiences, judgment and feeling, intuition Qualitative and quantitative information
Annual objective
Short term milestones that organizations must achieve to reach long term objective Max one year Measurable, quantitative, challenging, realistic, consistent and prioritized
MANAGEMENT LEVELS
Definitions of strategy
FEEDBACK
PERFORM EXTERNAL AUDIT
ALLOCATE RESOURCES
STRATEGY FORMULATION
STRATEGY IMPELEMENTATION
STRATEGY EVALUATION
A COMPREHENSIVE STRATEGIC - MANAGEMENT MODEL Sumber : Fred R David. 1998. Strategic Management Concepts & Cases. Seventh Editon hal 14