Orapim Pakdeesongkram Student ID. 5515150414 Ungkana Kerttongmee Student ID. 5515150422 Haripan Harirak Student ID.

5515150449

Wendys ad.
Headline Costs less than a personal trainer - Elliptical sentences It omits the subject which is the product. Wendys costs less than a personal trainer. - Attract attention To omit Subject and show with the picture attract audience attention.

CANNONs ad.
Headline Wildlife as Cannon Sees It - Elliptical sentences It omits the pronoun this and verb to be which show the connection between image and headline. This is wildlife as CANNON sees it. - Attract attention which the headline is relate to an image in ad. the word wildlife has a connection with the blue whale, CANON is a brand name which was used to represent the company.

Wendys ad.
Headline Costs less than a personal trainer - Target customers People who care about their body and want to loose weight.

CANNONs ad.
Headline Wildlife as Cannon Sees It

- Target customers Photographers, The World Wide Fund for Nature, Environmentalist. Attract attention The reader will wondering how CANNON sees from the picture

- Attract reader to the next part What cost less than personal trainer? And why?
- Declares benefits Costs less than declare the benefit that the consumer can gain from the product.

- Declares benefits
the benefit was shown through the picture of blue whale as quality of the picture which if you use CANNON, you will get the result like this.

Wendys ad.
Body Copy Straight sell/factual copy

CANNONs ad.
Body Copy Narrative and Institutional copy By telling the story of Blue whale which leads to how camera and photography can help wildlife.

It is aim to tell the facts to sell the product.

Wendys ad.
Body Copy Straight sell/factual copy
- Get on Wendys 05 in 04 plain. -> Imperative Sentence. - Its an over, hot, plain baked potato, delicious small chili, and a fresh side salad with fast-free dressing. -> Simple Sentence. - A tasty, satisfying meal with just 5 grams of fat. -> Adjective - Theyre all on our 99c Super Value Menu, and thats making04 look pretty good. -> Simple Sentence, Present Sentence, Active Sentence.

CANNONs ad.
Body Copy Narrative and Institutional copy
Photography, both as a means of communication, can help promote a greater awareness and understanding of the blue whale and our entire wildlife heritage. CANNON cares and supports in saving wildlife heritage. - Use of the Present Tense: it implies a universal timelessness. - Frequent use of Simple Sentences: to make a message more striking which bring succinct and confident feeling to the reader. Moreover, the sentences are easy to understand and read natural and friendly. - To save endangered species -> Imperative Sentences

Wendys ad.
Slogan Its better here.

CANNONs ad.
Slogan No Slogan

- Short sentence It is simple and brief slogan that easy to memorize and catch the audience attention.
- Elliptical sentences It omits object. Its better here at Wendys.