Company

LOGO Advertising Plan

Syed Usman Wazir

 Presentation Layout

Company Description

Situation Analysis

Target Market Description

Advertising Plan
 Company Description

• Standard Chartered Bank (Pakistan)

Limited - A locally embedded international
bank. Standard Chartered is the largest
international Bank in Pakistan.
 …

• After the acquisition of Union Bank in September

2006, the new entity Standard Chartered Bank
(Pakistan) Limited was incorporated in Pakistan
on 30 December 2006 as a subsidiary of
Standard Chartered PLC
 Intended Role Of Advertising

Market Commu
Environment Competition n ication
Share

P
•Direct •Branch
Credit card Network
E Market in
•Indirect •Advertising
Pakistan Campaign
S

Situation Analysis
 Product Service Offerings

Target Market Description

Islamic Banking
Personal
Whole Sale Banking
Banking

SME
Insurance
 Advertising Message

What When Where How

PLC
Current Plan : Print
 Advertising Objective

INFORM PERSUADE REMIND

 Budget Allocation Strategy

Competitor’s
% of Sale Task Residual

•Advantage •Used with •Based on •Whatever is

of avoiding predictable outcome or left!!
“advertising Sales tasks
war” •“Lazy-tude” achieved
•Not
effective?

Advertising Plan
 Factors influencing the setting of
Advertising Budgets

• Product life cycle stage:

– New product launch vs. Mature product
• Competition:
– The number of competitors in the market, and
their expenditure on advertising competing
products, will influence a business to spend to
a similar or higher degree
Communications Media:
Probable Advertising Expense Breakage:
 Billboards Office
Themes

TVC Communication
History

Brochures

Sponsoring
Sponsoring:
• SMS

• Major Newspapers
• Digital Billboard
Advertising Budget
Company
LOGO

CO
NC
LU
SION

THANK YOU…