PRESENTED BY ANKIT CHUGH

Company Profile Indian telecom Scenario Comparison with competitors Media Campaign by the Company Analysis Details of work done Stages Performed on the project Findings Conclusion

Matrix is a Delhi based company providing mobile phones and wireless communication on domestic and International basis. They provide services which are cheaper and convenient

Started operation in 1995 by offering short term mobile phones

Global roaming costs are exorbitant. Customer has to bear the ISD charges for all calls that you receive.

It may not be possible for customers to inform their contact persons that they are traveling out of the country. In effect, customers receive a lot of unwanted calls.

Matrix Voice Card

Matrix Data Card

Matrix Forex Card

Currency

The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Wireless technology now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. The reforms has led to the entry of private players in all kind of telecommunication services. There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

Uniconnect started in October 1996 is the 2nd company to venture in this market segment It was established as the investment vehicle however it moves to emerging telecomm sector. Clay telecom established in 2000 and is a dynamic global provider of wireless telecom solutions catering to both B2B and B2C market segments

Matrix associated with Asias largest trade event, Wills lifestyle India Fashion Week as the official telecom partner for the event. Matrix Sponsored Kolkata Knight Riders from 2011 to 2013. It launched a television commercial on Data services for smart phones.

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At Matrix I have been assigned a project on Impact of Media Campaign which include following tasks: 1. Comparison of tariff plans with its competitors. 2. Cold calling 3. Analysis of various market trends which are being used by other company to increase there sales. 4. Direct customer interactions 5. Preparing DSR i.e Daily Sales Report

Stage 1: Problem Definition Stage 2: Development of an approach to an problem Stage 3: Research Design formulation Stage 4: Field work or data collection Stage 5: Data Preparation and analysis Stage 6: Report Preparation

Assumptions Research Instrument Sampling Unit and Size Data collection method

The data collected was both from individual clients as well as corporate which shows Matrix focuses on corporate more than individual clients because the no. of clients who visit abroad 0-20 times is very less
Purchase
80-100 32% 60-80 20-40 43% 40-60 15% 0-20 2%

8%

Most like about Matrix

Convenience is what people like about Matrix the most. Personal contacts is playing a good part in sales
Relatives 13%

Response
News paper 22%

Friends 25% Television Commercial 8% Radio 32%

How customer get to know about Matrix

The major sector of Matrix clients are corporate so it affects the brand awareness of matrix, people get to know about matrix mostly from their office colleagues, newspaper plays an important role but radio doesnt .
Office collegue 32%

Response News paper

22% Radio

0% Television commercial 8% Relatives 13% Friends 25%

Matrix is the leading company in India which provide international country specific sim cards to customers who are flying abroad. The company is investing a lot in order to grow by putting its efforts to build a technology driven and consumer focused. In research it has been seen that Matrix Cellular services is an excellent service provider and very cheap also when compared to International Roaming costs.

The reason for people who opt for Matrixs Services is the low cost and good connectivity. Matrix was not known as a brand earlier. But now MATRIX is a very well known brand name because of its advertisement in newspapers, media campaigns and also after sponsoring KKR team in IPL, to increase the brand visibility and sales matrix need to continue the same.