ERNST & YOUNG as an Employer Brand

Presented ByApoorva Raj 20/006 Pooja Kaul 20/031 Arpita Gupta 20/052

INTRODUCTION:
Ernst & Young (trading as EY) is a multinational professional services firm headquartered in London, United Kingdom. It was the third largest professional services firm in the world by aggregated revenue in 2012 and is one of the Big Four" accounting firms. The organization operates as a network of member firms which are separate legal entities in individual countries. It has 167,000 employees and more than 700 offices in more than 140 countries. It provides assurance (including financial tax, consulting and advisory services to companies. audit)

SINCE July 1, 2013

Company has recently changed its logo and tagline.. Reason stated for shortening the name is that it will provide consistency and ease of use for EY practices and clients around the world. They have also redesigned their logo, reflecting the new brand name clearly in the design.

Their new brand name and logo demonstrate clearly and boldly who they are and reflect the goal they have recently set themselves to be the number one brand in their profession."
The logo itself is quite straightforward. It includes the two letters and a yellow beam that the company has used as a decorative element for a few years.

Recognition as an Employer Brand:

EY has been ranked by many of the magazines and raters as the best place to work. Some of the accomplishments are stated below: The Best Accounting Firms to Work For in 2012, claiming that EY treats its employees better than other big firms. Best Places To Launch a Career The firm was also placed among the top 50 places in the Where Women Want to Work awards for 2007. The firm was named as one of the 10 Best Companies for Working Mothers by Working Mothers magazine in 2012 for 7th straight year.

 It was awarded best Workplace Equality Index company by Business Week. In the year 2013, EY earned 100% rating on the Human Rights Campaign Corporate Equality Index.

In the year 2013, EY was named one of Diversity Inc magazine's Top 50 companies for diversity.
In the year 2013, EY was ranked 4th in Universal Top 100 IDEAL Employer.

Who we are: People who demonstrate integrity, respect, and teaming. People with energy, enthusiasm, and the courage to lead. People who build relationships based on doing the right thing.

The culture of global teaming and focus on building a better working world make EY a great place to build careers.

Reasons which makes EY an attractive place to work:

1. Culture: Creating a culture that attracts and retains outstanding people and helps them thrive leads to better service for the clients. Inclusiveness Recruiting outstanding people is just the start. Inclusiveness means making sure all our peoples voices are heard and valued.
Development Their approach to development involves offering the learning, experiences and coaching all our people need to enrich their careers and deliver the best results for clients, as well as offering additional programs for current and future leaders of our organization. Engagement They want all their people to feel enthused by their work and their colleagues and to be comfortable in an organization that gives them the flexibility to achieve their professional and personal aspirations.

2. Career Growth: It is again an important factor of the image of EY as an employer brand. The career growth rate is very high and it is well known because of the magazines and words of mouth and individuals experiences. They provide careers to Students, Experienced as well as Executives. 3. Salary, Bonuses and Compensations: In terms of these also EY is a great place to work. Provides all the facilities which makes an employee engaged. 4. Brand Image: Global brand image of EY is the most attractive factor for employees.