Professional Documents
Culture Documents
Constraints On Global Communication Strategies: - Language Barriers
Constraints On Global Communication Strategies: - Language Barriers
3. Message Strategy
The Standardization versus Adaptation Debate Merits of Standardization
Scale Economies Consistent Image Global Customer Segments Creative Talent
5
Media Limitations
Exhibit 14-11 Media Vehicles used by Pepisco in Vietnam Exhibit 14-12 Media Advertising Costs
11
14