Professional Documents
Culture Documents
Coca Cola
Coca Cola
Coca Cola
COLA’S
NEW
VEN DING
MA CHI NE
PRESENTED BY:-
Group 3
INTR ODU CTI ON
INVE NTED BY:-
DR.JO HN PE MBE RTON
ON 1886
KNOWL EDGE OF THE
CAS E
Ceo M.D OUGLA S IVE STE R
co nsid ered W EATHE R SENS ING
VE ND ING MACHINE .
“ PRICE
PRICE DISCRIMINATION
It is setting of different prices for
different customers, but for
same products and services.
Disadvantages:-
Danger of losing
market share
Danger of losing loyal
customers
CUST OMER
REAC TIONS
For:-
• Most of the wealthy
people will buy it
without standing in
lines.
• People in colder
countries are
Against :-
• It contradicts law of demand.
• Price varies with the temperature.
• By increasing price people can change
their preference from coca-cola to
other brands .
• Desire is fulfilled by paying more.
• People will be able to afford only in
critical situations.
CUSTOME R PE RCEI VED
VALU E
Customer benefit:-
• Product benefit
• Service benefits
• Personal benefits
• Image benefits
Customer cost:-
• Monetary cost
• Psychological cost
PLEASE SELECT ..
1. Do you prefer to have a soft drink?
i)Yes ii)No
iii)Sometimes
2. Which brand of soft drink do you
prefer?
i)Pepsi Co ii)Coca-cola
iii)Other(specify)_____________
3. Do you prefer to drink in
i)Can ii)Pet iii)300ml
bottle
iv)Other(specify)_______________
4. If given price of a can of
5. If a weather-sensing vending
machine has been set up in
KSOM campus will you prefer to
have your drink
*i-lounge
*vending machine
*outside the campus
5.Will you wait for the vending
machine to lower its price when
climate condition is cold?
i)Yes ii)No
Sugges tio ns
• Weather sensing vending
machine should
geographically restricted to
areas where goods are less
price elastic.
• The weather sensing vending
machine technology should not
be implemented.
THANK YOU