Kiran Mazumdar An Entrepreneur

Presented by:

Sajan Arora

 Indias Leading Biotech enterprise. Established in 1978. Focus on development of Biopharmaceuticals 1st in Asia & 16th in world in terms of revenue and market capitalization. Syngene, Indias first biotech custom research company in drug discovery. First company to manufacture human insulin using a Pichia expression system. Indias first billion dollar biotech company.

Biography
Kiran Mazumdar Shaw was Born on March 23, 1953 in Bangalore. She did schooling from Bishop Cotton Girls School and Mount Carmel College at Bangalore. After doing completing her B.Sc. in Zoology from Bangalore University in 1973, she went to Ballarat University in Melbourne, Australia and qualified her masters.

The journey begins

Collaborated with Irish firm Biocon international. Kiran owned 70% and Auchinloss (biocon int.) owned 30% of equity. Started Biocon India from her garage. Initial Capital Rs/-10,000. Started extracting enzyme (papa in) from papaya & isinglass (fish moss) Export to Irish firm Novel product patenting.

The Brand
Dynamic Helix or Dynalix Multiple associations like DNA helix, molecules, inter locking Bs (Biocon & Biotech)

About Branding To convey innovation, quality, reliability, distinctiveness . Pale blue packaging was chosen to stand out among std. white packages.

Products include
Biopharmaceuticals Anti-Diabetic Agents Anti-Hypertensive Agents Anti-inflammatory Agents Anti oxidants Cardiovascular Agents Digestive Aid Enzymes Haemostatic Agents Hepatoprotective AgentsImmuno suppressants Nutraceuticals Enzymes Amylases Cellulases Esterases Glucanases Hemicellulases/ Xylanases Oxidases Pectinases Proteases Tannase

SUCCESS MANTRA

Determination Willingness to take risk Talented team Spirit of Adventure

Mission
To be an integrated biotechnology enterprise of global distinction.

Essential to this mission is excellence in: - Intellectual asset creation through discovery, research and development - State-of-the-art manufacturing capabilities

- Internationally benchmarked quality and regulatory systems

- New medical insight through disease specific clinical research - Customer relationship through outstanding products and services - Human resource development through training, mentoring and empowering - Management of research and business partnerships

Entrepreneurial Skills of Kiran Mazumdar Shaw:

Kiran Mazumdar Shaw inspires her team with a shared vision of the future. Transformed them into, and efficient workforce,

She doesn't necessarily lead from the front, as she loves to delegate responsibility amongst their teams.
While their enthusiasm is often infectious, they can need to be supported by people.

Continued
She always initiates the problem solving and decision making; even the solution and decision are announced by her and its implementations are closely supervised. The above behavior keeps her under the authoritative and directive leadership trade. Kiran Mazumdar Shaw is known for her authority under her leadership. Biocon has immerged as the most admired company in biotechnology for their research work and wealth creation. She is the great believer in herself and always led the research project under her umbrella.

Strategies
No commodity production in beginning due to lack of infrastructure Diversification rather than expansion Formed Helix(antibiotic prod.) Formed Syngene, Clinigene (R&D in fermentation) Biocon Quest(BQ)to produce these products in mass

Marketing strategy
Enzymes produced & sold as industrial intermediaries (staying with buyers processing line helping them obtain desired result from the enzyme). Created an image of a reliable company able to give highly competent technical products & support Also custom based products at any level

Business ethics
She has never had to compromise or set aside her principles whether it was dealing with government, banks or international organizations. She has never stooped to corruption as she have handled matters directly with the concerned officials. She has given Equal opportunity to all, hard work and a driving force to achieve dreams and goals combined with a sense of commitment to society mark her as an extraordinary woman. Combining technology and a woman's sensitivity, she is a role model for many women.

Challenges as a leader
When she started biocon, it was a virgin territory and no one had heard of biotechnology. It was good for someone like her who is experimental and accidental entrepreneur. Her company began making Pepin, which was a plant enzyme from papaya, but Pepin was a low technology program and she wanted to go beyond that. She decided to create a very strong research engine as an integral part of the business.

Challenges
A devastating situation Personal vs Professional life. Biocon was busy negotiating with Danish firm Novozymes for the sale of its enzyme business. Her husband John Shaw was diagnosed with a cancerous lump in his throat. Ms. Shaw tended too her husband in the hospital and made strategic decisions for the deal which was a great success.

LEADERSHIP QUALITIES AND LEADERSHIP STYLES

Ms. Shaw displayed leadership by demonstrating the importance of acknowledging the efforts of the entire sales force irrespective of whether they met their targets. It brings in team spirit and a collective celebration of success.

Conti
Developing novel enzymes, microbial enzymes for
various industrial applications excited her. She and her Irish partner agreed and put together a R&D division, the first ever in India. Through this they, created exciting opportunities for scientists in India, and they would not have to go abroad.

Decision making
Her decision making styles are a mix of authoritative and consultative. She is known for her authority, at the same time a firm believer in team work.

Personality Traits
-Openness to experience - Extraversion - Agreeableness - Emotional Intelligence - Conscientiousness Very High High High High Very High

Lines by: Kiran Mazumdar Shaw

If I can build a company like Biocon, anyone can The first step was to dream however big or small.If you have a vision, no matter how big or small, a plan, no matter if it is imperfect, but if there is passion and conviction for it, success is inevitable.

Her vision for the future is to grow into a global bio-therapeutics company with very innovative and proprietary products and technologies

Thank you!