Scribd Logo
Upload

Welcome to Scribd!

  • Dell Swot Analysis

    Uploaded by

    rsvmarketing
    103 views6 pages
    Dell's SWOT analysis for 2013 shows strengths in its valuable brand name, ability to customize products, environmental record, merger experience, and direct sales model. Weaknesses include reliance on commodity hardware, poor customer service, low R&D spending, weak patents, few retail locations, and lack of differentiation. Opportunities exist in expanding services, obtaining patents through acquisitions, growing emerging markets, and tablets. Threats involve increasing demand for smartphones and tablets, declining hardware margins, slowing laptop growth, and intense competition.

    Original Description:

    swot

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Dell's SWOT analysis for 2013 shows strengths in its valuable brand name, ability to customize products, environmental record, merger experience, and direct sales model. Weaknesses include reliance on commodity hardware, poor customer service, low R&D spending, weak patents, few retail locations, and lack of differentiation. Opportunities exist in expanding services, obtaining patents through acquisitions, growing emerging markets, and tablets. Threats involve increasing demand for smartphones and tablets, declining hardware margins, slowing laptop growth, and intense competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    103 views6 pages

    Dell Swot Analysis

    Uploaded by

    rsvmarketing
    Dell's SWOT analysis for 2013 shows strengths in its valuable brand name, ability to customize products, environmental record, merger experience, and direct sales model. Weaknesses include reliance on commodity hardware, poor customer service, low R&D spending, weak patents, few retail locations, and lack of differentiation. Opportunities exist in expanding services, obtaining patents through acquisitions, growing emerging markets, and tablets. Threats involve increasing demand for smartphones and tablets, declining hardware margins, slowing laptop growth, and intense competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Dell SWOT analysis 2013

    Company Background
    Name Current CEO Revenue Profit Employees Competitors Dell Inc. Michael Dell $ 63.07 billion (2012) $ 3.49 billion (2012) 110,000 Apple, Samsung Electronics, Lenovo, HP, Sony, Fujitsu.

    Strengths
    1. Brand name valued at $7.5 billion 2. Product customization 3. Environmental record

    4. Competency in mergers and acquisitions


    5. Direct selling business model

    Weaknesses
    1. Commodity (computer hardware) products 2. Poor customer services 3. Low investments in R&D

    4. Weak patents portfolio


    5. Too few retail locations 6. Low differentiation

    Opportunities
    1. Expand services and enterprise solutions businesses 2. Obtain more patents through acquisitions 3. Strengthen their presence in emerging markets

    4. Tablet market growth

    Threats
    1. Growing demand for smartphones and tablets 2. Profit margin decline on hardware products 3. Slowing growth rate of the laptops market

    4. Intense competition

    You might also like