I WILL GO OUT TO BREATHE FRESH AIR

Submitted to: Savita Malik

Submitted by: Abhishek Garg

 Macdonalds

have

stopped

packaging their hamburgers etc in

polystyrene containers and now

use cardboards which comes from a renewable resource and is biodegradable or recyclable .

 Coca cola has invested in various recycling activities and modified their packaging to minimize its environmental impact.

PROFIT ISSUE
LENOVO wins in the environmentally responsible category with nods from 25% of consumers.

APPLE beats its rivals having convinced 30% of consumers to view it as a socially responsible company.

The production process is compatible with ecosystem It is compatible with goals of the company It satisfies the consumers

Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products. The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.

Eco labeling leads to

Improvement of image and sales of products Manufacturers being more accountable to environmental impacts. Consumers awareness that their choice of product do affect the environment as some products are less damaging to environmental than others

 3 stages led to award of eco-mark in India

The Steering Committee of the MEF determines the product categories for coverage under the scheme and to formulate strategies for implementation and future developments of the scheme. The second stage is the identification of specific products to be selected and the individual criteria to be adopted by the Technical Committee of CPCB. In the third stage the Bureau of Indian Standards (BIS) is to certify the product and formulae contract with the manufacturer allowing the use of eco-mark.

GOVERNMENT PRESSURE
In New Delhi supreme court has forced a change of fuel. In 2002 a directive was issued to completely adopt CNG in all public transport to curb pollution.

In ITALY government made the use of bicycle compulsory.

PROFIT ISSUE
LENOVO wins in the environmentally responsible category with nods from 25% of consumers.

APPLE beats its rivals having convinced 30% of consumers to view it as a socially responsible company

STATUS FOR ECOMARK DEVELOPMENT

1. Soaps and detergents 2. Paper 3. Food items 4. Lubricating oils 5. Packaging materials 6. Paints and powder coatings 7. Batteries 8. Electrical / electronic goods 9. Food addition 10.Wood substitutes 11.Cosmetics 12.Aerosol propellants 13.Plastic product 14.Textiles 15.Fire extinguisher 16.Leather

Why firms are adopting this?

Organizations perceive green marketing to be an opportunity that can be used to achieve its objectives. Organizations believe that they have moral obligations to be more socially responsible. Government bodies are forcing firms to become more responsible. Cost factors associated with waste disposal, or reduction in material wastage forces firms to modify their behavior.

DO THIS..

Less use of polythe ne.

Less use of mobile phone.

Crush plastic bottle after use.

Use disposa ble items.

Love natu re.

Save wat er.

Save fuel.

Avoid smok ing.