Using Strategic and Tactic to MAKE TOC MAINSTREAM

Summer EM 534 Contemporary Topics in Constraints Management

PRESENTED BY

Dr. Eliyahu M. Goldratt

June 19, 2002 All materials E. M. Goldratt, 2002

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STEP 1-1-1 STRATEGY TOC becomes the main way of managing organizations. PARALLEL ASSUMPTIONS - The switch from conventional to the TOC way is composed of many paradigm shifts and institutionalizing even a single paradigm shift is not easy. - The common-sense logic of TOC and the magnitude of results it brings make TOC the perfect candidate for becoming the main way.

TACTIC Build what is necessary and sufficient to ensure TOC becomes the main way of managing organizations.

SUFFICIENT ASSUMPTION For TOC to become the main thing we dont need to wait until most organizations fully implement it. Its enough to reach the stage that most professionals and managers say that TOC should be implemented.

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NECESSARY ASSUMPTION

STEP 1-1-1

Page 2 - Level 2 - Group 1

2-1-5
NECESSARY ASSUMPTION

To turn TOC into the main way many organizations must implement it but almost no organization will embark on a hazardous, bumpy road.
STRATEGY

2-1-3 2-1-2
NECESSARY ASSUMPTION NECESSARY ASSUMPTION

2-1-4
NECESSARY ASSUMPTION

There is a structured, credible process for organizations to lead them from ignorance to a full switch to the TOC way.
PARALLEL ASSUMPT.

No movement becomes a main movement if the professional community continues to ignore it.
STRATEGY

To rapidly make TOC the main way its strength should be exploited and the strength of TOC is its unique knowledge.
STRATEGY

To rapidly make TOC the main way its impact should be exploited.
STRATEGY

Trying to monopolize the market will considerably delay the time until TOC becomes main stream.
STRATEGY

The professional TOC knowledge is readily community supports TOC. available.

PARALLEL ASSUMPT. PARALLEL ASSUMPT.

Implementations are made known

PARALLEL ASSUMPT.

We will build only the entities which we can not reasonably expect that others can be persuaded to do (correctly).
PARALLEL ASSUMPT.

- For all practical purposes such a full process currently does not exist. - There is enough knowledge and ability to construct, launch, support and polish such a process.
TACTIC

- The spoken opinion of most professionals in the field (consultants) is impacted more by self interest than their objective evaluation.
TACTIC

- Today there is limited access to more than just shallow knowledge in TOC.
TACTIC

Build Goldratt Consulting to launch and supervise a robust process that streamline organizations on TOC
SUFFICIENT ASSUMPT.

Goldratt Consulting brings hefty deals to the consultant companies, while all Goldratt companies remove obstacles that cause professionals to ignore/object to it.
SUFFICIENT ASSUMPT.

Build Goldratt schools and Goldratt Marketing to make TOC knowledge readily available in various depth the market needs.
SUFFICIENT ASSUMPT.

- The functions to be performed by each of these three companies cannot be reasonably expected to be done (correctly) by others. TACTIC - Given the existence of Goldratt Consulting these three companies, establishes rules and other entities can be procedures that will persuaded to do all other ensure that implementarequired elements well . tions are documented TACTIC and published. We build only Goldratt consulting, Goldratt SUFFICIENT ASSUMPT. Schools, and Goldratt Marketing as detailed by the rest of the S&T tree. TOC huge successes are the best kept secret.
SUFFICIENT ASSUMPT.