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    Merck developed Januvia, the first in its class drug for treating type 2 diabetes. Januvia reached the market quickly and Merck acquired the related drug Janumet, helping Januvia succeed. Merck also followed a new commercial model and promoted Januvia's benefits like its ease of storage and use as a monotherapy or in combination with other drugs, while its competitor from Novartis was still awaiting FDA approval.

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    Merck’s New Product Development and Launch Strategy for

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    Merck developed Januvia, the first in its class drug for treating type 2 diabetes. Januvia reached the market quickly and Merck acquired the related drug Janumet, helping Januvia succeed. Merck also followed a new commercial model and promoted Januvia's benefits like its ease of storage and use as a monotherapy or in combination with other drugs, while its competitor from Novartis was still awaiting FDA approval.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    972 views5 pages

    Merck's New Product Development and Launch Strategy For

    Uploaded by

    rinkeshparmar
    Merck developed Januvia, the first in its class drug for treating type 2 diabetes. Januvia reached the market quickly and Merck acquired the related drug Janumet, helping Januvia succeed. Merck also followed a new commercial model and promoted Januvia's benefits like its ease of storage and use as a monotherapy or in combination with other drugs, while its competitor from Novartis was still awaiting FDA approval.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    Merck’s New Product Development and

    Launch Strategy for Januvia


    Made By-: Ankita Joshi
    Bhoomika Dhawan
    Bhavna Bhanodha
    Daisy Goenka
    Danish Babuta
    Deepika Samtani
    Ekta Singh
    Gaurav Ahluwalia
    Sumedha Bohra
    07/02/09 1
    Reasons for the success of
    Januvia
    First in the class drug for the
    treatment of Type 2 diabetes.
    Speed with which Junavia reached
    to the market.
    Acquiring another brand Janumet.
    Followed new commercial model.

    07/02/09 2
    Contd……
    Can be also used as monotherapy.
    Easier to store.
    Januvia’s Promotion Strategy.
    Competitor Novartis’s drug galvus
    still waiting for FDA.

    07/02/09 3
    07/02/09 4
    07/02/09 5

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