 In1973 was started by three brothers Nitin

Shah, Arun Shah, Milan Shah in London

 In India Pepe jeans were launched in 1989
 Today it is no.1 international premium denim
brand in India
 Pepe jeans is market leader with 25 %
market share in premium international jeans
and casual wear market.
 which makes upto 15-20% of 2000 crore
denim market
 Primary target audience for Pepe youth
collection are 16-25 years old belonging to
B. SEC A +
C. SEC A section
 They are english speaking
 Brand and fashion conscious individuals
 Pepe Jeans london is the No.1 international
premium denim and casual wear brand in
India
 With the highest market share of more than
25 %
Pepe jeans London is available in more than
80 countries and is exploring newer
territories as well.
 Pepe Jeans London are priced agressively as
against its competitors in the international
premium denim market.
 offer great styles at an affordable price.
 Pepe Jeans London has shown a growth of
approximately 35 % since last 4 years where
as industry is growing at the rate of 15 %
 Retail expansion plans and penetration into
mini metros and smaller towns shall be the
focus .
 Levi’s
 Lee
 Lee cooper
 Spykar
 A brand for the youth with strong attitude
 A brand not only for youth but also for
everyone who is young at heart
 An attitude that sets one apart from the
group is the characteristic of every garment
 Pepe Jeans London offers fashion that is best
described as
 young
 Cool
 Extrovert
 Casaul
 Football
player- Cristiano Ronaldo
 Supermodel- Jessica Miller