Technology management

Presented by- Amol Amrale

Roll no - 34

Manufacturing and group technology

Built in a record time of 14 months starting November 2008, the integrated facility comprises Tata Motors own plant, spread over 725 acres, and an adjacent vendor park, spread over 375 acres, to house key component manufacturers for the Tata Nano.

In line with latest world-class manufacturing practices, the Tata Nano plant has been equipped with state-of-the-art equipment. They include sophisticated robotics and high speed production lines. Conscious of the critical need of environment protection, the plant has energy-efficient motors, variable

frequency drives, and systems to measure and monitor carbon levels. These
are supplemented with extensive tree plantation, sustainable water sourcing through water harvesting and ground water recharging and harnessing solar

energy for illumination.

New product development

when the Nano was first displayed at the Auto Show in Delhi. The Nano project didnt grab the attention of only Indians ,the entire world had their eyes glued to

the worlds cheapest car

Idea conceived by - Rattan Tata Cost of development - 1700 crores Manufacturing cost(excluding dealer margin and taxes)- Rs 65,000 per unit Development of Design - India Time for designing the car - 4 years Team -A team of 150 engineers , everyone below age 28 Biggest hurdle - To make a cheap car without Compromising design

NPD
OLD GENERATION NEW GENERATION

Technology management & product design

To meet ambitious cost and efficiency goals set for the Nano, Tata engineers designed a completely new engine management system (EMS). They cut development time and product costs by using ModelBased Design.

Corporate strategy and marketing strategy

Corporate strategy and marketing strategy

Order winner and order qualifiers

An order Qualifier are the standards by which a firms products are passed as fit for possible purchase by customers.

e.g.- brand name and world class technology,qaulity

Order winners on the other hand are the standards that differentiate the products or services of one firm from another e.g.- low price and middle class

Order winner and order qualifier are criteria defined by managers within their operation scheme plan to gain competitive advantage in the market.

Process choice