Presented By : Mohit Chauhan :- 12BSP0682 Munita Sharma :- 12BSP2048 Avinash Kumar Singh :- 12BSP1658 Pallavi Bhasin :- 12BSP0818 Surabhi

Das :- 12BSP1440

Stagnation In Domestic Market

Regulatory Differences

Economies Of Scale

Exploring Factors Of Production Bypassing Home Market Limitations

Explore New Market

Globalization Of Competitors

Globalization of customers

Stabilisation Of Earnings

Exploit Strategic Capabilities

Market Selection:Macro-economic Conditions

Present Infrastructure
Cultural Norms & Social Structure Political Environment & Legal Risk
Sovereign Risk Intellectual Property Rights International Risks Security Risk Barriers To Trade

Market Entry Mode:Exporting

Licensing
Franchising Contract Manufacturing Joint Venture Merger & Acquisition Greenfield Investment

http://www.docstoc.com/docs/124528438/Choice-of-Market-Entry-Modesppt

Risk in Different Modes of Entry

Exporting Risk Return Control Integration Contractual Agreement Joint Venture Acquisition Greenfield Investment

Low Low Moderate Negligible

Low Low Low Negligible

Moderate Moderate Moderate Low

High High High Moderate

High High High High

Source:- http://www.docstoc.com/docs/124528438/Choice-of-Market-Entry-Modesppt

think global, act local the marketing mix

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States. Key For Success: Franchise business model Adaptation and innovation, coming up with fresh products and services to address the needs of a diverse consumer marketas shaped by demographic, economic and local factors around the world
Source :- http://en.wikipedia.org/wiki/McDonald%27s

Tata Steel Limited (formerly Tata Iron and Steel Company Limited (TISCO)) is an Indian multinational steel-making company headquartered in Mumbai, Maharashtra, India, and a subsidiary of the Tata Group. It was the 12th largest steel producing company in the world in 2012, with an annual crude steel capacity of 23.8 million tonnes, and the largest private-sector steel company in India measured by domestic production. Tata Steel has manufacturing operations in 26 countries, including Australia, China, India, the Netherlands, Singapore, Thailand and the United Kingdom, and employs around 80,500 people. Globalization via Acquisition :- NatSteel, Corus, Millennium steel, etc.
Source :- http://en.wikipedia.org/wiki/Tata_Steel

How the Acquisition was Implemented