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    This document provides an overview of Google's search engine and business model. It discusses how Google improved on earlier search engines like Archie and AltaVista by developing its PageRank algorithm. Google grew rapidly using a pay-per-click advertising model and acquired competitors like GoTo.com. By 2003, Google was processing over 60 million search queries per day and launched AdSense to allow third-party publishers to access its advertising network. Google had a flat organization structure and core values of focusing on users and avoiding evil. It had a successful IPO in 2004 that provided capital and liquidity.

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    This document provides an overview of Google's search engine and business model. It discusses how Google improved on earlier search engines like Archie and AltaVista by developing its PageRank algorithm. Google grew rapidly using a pay-per-click advertising model and acquired competitors like GoTo.com. By 2003, Google was processing over 60 million search queries per day and launched AdSense to allow third-party publishers to access its advertising network. Google had a flat organization structure and core values of focusing on users and avoiding evil. It had a successful IPO in 2004 that provided capital and liquidity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    134 views18 pages

    Internet Search and The Rise of Google Case Study

    Uploaded by

    Sandeep Mane
    This document provides an overview of Google's search engine and business model. It discusses how Google improved on earlier search engines like Archie and AltaVista by developing its PageRank algorithm. Google grew rapidly using a pay-per-click advertising model and acquired competitors like GoTo.com. By 2003, Google was processing over 60 million search queries per day and launched AdSense to allow third-party publishers to access its advertising network. Google had a flat organization structure and core values of focusing on users and avoiding evil. It had a successful IPO in 2004 that provided capital and liquidity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 18

    WELCOME TO PRESENTATION OF INTERNET SEARCH AND THE RISE OF GOOGLE CASE STUDY

    Presented By:Sandeep Mane Archana Pol Rajesh Mankar Omkar Warde Kamini Patil SUBMITTED TO :Dr. Thapar

    SEARCH ENGINES

    A search engine connect the key word that user enter queries to a database. It has created of web page it them produce a list of link to pages that it believes are most relevant to a query.

    SEARCH ENGINE CONTAIN FOUR TYPES OF COMPONENT

    Web crawler

    Index
    QUERY PROCEDURE

    RUNTIME INDEX

    In 2005 Google had $949 million in information technology assets and 2,00,000 computers for running the search engine and spent around $400 million on maintaining its systems.

    SEARCH ENGINE BEFORE GOOGLE

    Archie in 1990

    Veronica in 1993

    Alta Vista in 1995

    A BUSINESS MODEL EMERGES


    Bill Gross created IdeaLab,a business incubator that subsequently generated a number of Internet startups, including GoTo.com Pay-per click model

    GOOGLE BUSINESS MODEL


    Google looked out a search company making good money i.e. GoTo.com. GoTo.com uses pay-per-click model and auctioning off keywords. Google used a Pickery second price methodology to auction off keywords. In mid-2000,the service dealing with 18 million search queries a day and index surpassed 1 billion documents.

    By far the largest search engine on the web. By late 2000, Google introduced service, AdWords,serving up 60 million search queries a day. In Feb. 2002,google introduced new version of AdWords. In 2003, Google introduced, AdSense. It allows third-party publishers large and small to access Googles massive network of advertisers on a self-service basis.

    In AdSense, Google splits the revenue with publishers. It accounts for 15% of Google revenues in 2005.

    GOOGLE GROWS UP
    Between 2001 and 2006 Google changed in number of ways Company hired a new CEO Eric.

    VISION AND VALUE


    To organize the worlds information and make it universally acceptable and useful. The value is captured by the phrase DONT BE EVIL. Core value at Google is FOCUS ON THE USER , AND ELSE WILL FOLLOW.

    ORGANIZATION
    Google had a flat organization. Companys approach toward product development. Hiring strategy of Google.

    INITIAL PUBLIC OFFER (IPO)


    Reason behind launching the IPO: 1.Gaining access to capital 2. Providing liquidity for large number of employee who had the equity share

    COMPANY ISSUED THE TWO TYPE OF SHARE

    Class A

    Profit $106 million

    Class B

    Revenue $147 billion in 2003

    In 2003

    STRATEGIES
    Accessed through PDAs and cell phones widen the scope of search through different sorts of information word-processing program Web based payment acquired YouTube

    SEARCH ECONOMY
    Initially CPM based on how many people watching the show New advertising model Pay for click Cost effective

    THE GROWTH STORY


    40000

    35000
    30000 25000 20000 15000 10000 5000 0
    2004 2005 2006 2007 2008

    Rapid growth of search based is payfor-click. Total global advertising spending on the www was predicted to total $26.7 billion in 2006.

    GOOGLE COMPETITORS

    Yahoo Microsofts MSN

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