RURAL MARKETING OF

COCA COLA
Presented by
K. Abishek Bafna
Tanushree Mallik
Abhishek Narayan
Apra Khanna
Jeevan Samal
Ashish Deshmukh
 Introduction
Coca cola co ltd., is the worlds largest selling
beverage company since 1886. They returned back
to India in 1993 after a gap of 16 years. The CCL is
the largest manufacturer, distributor and marketer
of non-alcoholic beverages. During the past decade
the CCL has invested more than US $1 billion in
India. It employs approximately 6000 local people
in India and indirectly creates employment for
more than 1,50,000 people.
 Strategic Vision
Local business on a global scale.
The health of our business is directly
linked to the health of the environment.
Through sustainable growth we provide
economic oppurtunities around the world.
 Our Vision
We improve life’s in every community we touch.
We replenish each drop of water we use.
Work place rights are protected.
All people are respected
We work in partnership with others to provide
good jobs, world class quality beverages and
health environment.
Products of COCA COLA
Diet coke
Sprite
Fanta
Thums up
Limca
Maaza
Citra
Gold spot
Kinley (Mineral water)
 SWOT ANALYSIS-
Strengths
Brand name
Strong distribution network
Good promotional strategy
Value propositions
 Weakness
Lack of infrastructure
Erratic power supply
Profitability is less
Distribution cost is high
 Opportunities
Brand awareness
Proliferation of media
Increase income level of rural consumer
Huge untapped market
 Threats
Competition from other brands.
Traditional beverages
Rural people are price sensitive
Promotional Strategies

Promotion campaign
Sales promotion tools
Distribution Strategy
Conclusion