ITC

Archana Yadav D50 Arushi Parmar D51 Harshita Shah D52 Balakrishnan Shekhar D53

INTRODUCTION
ITC was incorporated on August 24, 1910 under the

name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'.

 Though the first six decades of the Company's

existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of a corporate transformation that would usher in momentous changes in the life of the Company. ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house.

 ITC is the market leader in cigarettes in India. With its

wide range of invaluable brands, ITC has a leadership position in every segment of the market. ITC's highly popular portfolio of brands includes Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal. ITC's cigarettes are manufactured in state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune, with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India's popular brands across the length & breadth of the country.

ITC Cigarette Brands

In 1985, ITC set up Surya Tobacco Co. in Nepal

as an Indo-Nepal and British joint venture. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). In 2004, the company diversified into manufacturing and exports of garments.

ITC FMCG
It is ITC's strategic intent to secure long-term growth

by synergizing and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector The Company's institutional strengths continue to be effectively leveraged to rapidly grow the new FMCG businesses.

BREAKUP OF REVENUES ACCORDING TO BUSINESS UNITS OF ITC

Foods ITC is India's largest seller of branded foods with sales of over Rs. 4,600 cr in 2012-13 It is present in 4 categories in Foods business: a. Staples b. Snack Foods c. Ready To Eat Foods d. Confectionery Its major food brands are :
1.

a. b. c. d. e.

Kitchens of India Aashirvaad Mint-o Sunfeast biscuits Candyman

f. Bingo! chips g. Yippee! h. Sunfeast Pasta

2. Personal Care Brands in perfumes, hair care and skincare

a. Fiama Di Wills b. Vivel c. Essenza Di Wills d. Superia e. Engage

3. Stationery
Brands Launched in 2003, Classmate became the largest notebook brand in India in 2007 a. Classmate b. PaperKraft c. Colour Crew

4. Safety Matches and Agarbattis a. Ship b. i Kno c. Aim d. Mangaldeep Incense Sticks (agarbattis) 5. Packaging Packaging and Printing for diverse international and Indian clientele. 6. Infotech Through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM Level 5 company)

7.

8.

Paperboard Paperboard, Specialty Paper, Graphic and other Paper Hotels ITC's hotels have evolved into being India's second largest hotel chain Over 90 hotels throughout India ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc.- The Luxury Collection and Sheraton Brands in the hospitality sector owned and operated by its subsidiaries include Fortune Park Hotels and WelcomHeritage Hotels

Wills Lifestyle & John Players

ITC's Lifestyle Retailing Business Division Established a nationwide retailing presence Wills

Lifestyle presents a premium fashion wardrobe for men and women. Offering a tempting choice of Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and Wills Signature designer wear John Players presents a complete wardrobe of meticulously crafted smart formals, trendy casuals, dazzling party wear, edgy denims & accessories incorporating the most contemporary trends in an exciting mix of colours, styling and fits.

I T C

VISION
Wow at every moment of truth

A commitment beyond the market

Fulfillment of the society needs

MISION
To provide the best services to customers

Promote the nature

To be a best brand in hotel industries No compromise with the quality at any cost

ACHIEVEMENTS
British safety councils

sword of honour Best hotel in the world 6th annual greentech safety award Best heritage hotel brand National tourism award 2004-05 Pata gold award 2005 British safety councils sword of honour ISO 14001 best luxury hotel of the year 2002

CORE VALUES
Enterprises exist to serve the society

Team work
Being ethical Integrity Meritocracy

STRATEGIES
Strategy of benchmarking against international

standards Indian hotel chain, with a heavy emphasis on the great Indian. experience (with international standards of luxury) Fortune brand, which started off as mid-segment brand, is now being re-positioned as a first-class business hotel.

SWOT
Strength

Brand Management Sales and Marketing Group ranks No.2 Excellence of its cuisine.
Weakness

Opportunity Increase in tourism

Naive in Arena.

Global

Threats Luxury hotels competing on the home turf

 ITC Hotels has tied up with Star Alliance, a consortium of five international airlines, to launch a scheme to promote its 13 Welcome group hotel properties in the country. The Star Alliance partners are United Airlines, AirCanada, Lufthansa, SAS and Varig. The Rs 130-crore ITC Hotels Ltd, the megacorp vehicle for ITC Ltd's Rs 1,100-crore expansion into the hotels sector, is entering into the heritage properties segment in a big way. ITC Hotels, which is keen to tap the heritage segment, is entering into a joint venture with Marudhar Hotels, owners of Umaid Bhavan Palace in Jaipur, for the purpose. The alliance will manage and market heritage palaces, havelis, forts and resorts with the objective of providing a unique

ITCs Agri Business

One of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange

earners (US $ 3.2 billion in the last decade.

The Company's 'e-Choupal' initiative is enabling Indian

agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet.

Farmer Village Trader E-Choupal

Ghani

ITC ECHAUPAL MODEL

Regulated Markets (Fair Market Price)

Producer Coop (Negotiated Price)

Cooperative Mill Commission Agent (hired by ITC)

ITC Commission

Private Miller

ITC

Benefits of e-chaupal for the farmer

Enhancing farm

Benefits of e-chaupal for ITC

Cutting down net cost of

productivity

Through bundling

customised knowledge with input deliveries

procurement, despite offering better prices to the farmers

By eliminating non-value

adding costs in the value chain

Increasing farm gate price

realisation

Through bundling

Creating new business

information with cropping & output marketing decisions Through unbundling produce delivery, cash flow and pricing

opportunities

e.g. marketing several goods

& services to the rural consumers linking non-farm skill based services of rural origin with the global markets

Transaction cost in Mandi Chain (before e-Choupal)

Transaction cost in Mandi Chain (after e-Choupal)

THANK YOU