Strategies to decrease the higher

crash risk of young employees, school

pupils and students

Christian Kellner
Deutscher Verkehrssicherheitsrat e.V.
German Road Safety Council
Zagreb 29./30. May 2008
Current optimal conditions

Germany has:
■ an obligatory professional driver
training programme and driver
testing which others regard highly.
■ A probationary license combined
with necessary interventions (re-
training after traffic offence).
■ A (voluntary) second phase
programme fostering self
assessment (expanding of
competences) when driving alone
■ (seminar
The for novicedriving
„accompanied drivers).
at 17“
model to build up competences
within restrictions.

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 The painful truth

Road traffic accidents 2005:

 Every 6 Minutes an 18- to 24-

year-old is involved in a road
traffic accident

 Every 8 hours a person of this

age group dies as a result of a
road traffic accident

 Road traffic accidents are the most common

cause of death in this age group

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The painful truth

9,9 dead every weekend

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What are the reasons?

■ Maybe driver training or

testing is poor?
■ Do we still have the wrong
strategies?
■ Are we sending the wrong
signals?
■ Did we miss out on something
important?

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Or maybe it is due to teenagers
today?
Today‘s adolescents – Aristotel (384 – 322
bC)

Our country does not have a future once our

adolescents become tomorrow‘s adults. Our
adolescents are unbearable, irresponsible
and horrific to look at.

Today‘s adolescents - Socrates (470 – 399bC)

Our adolescents are fond of luxury, possess bad

manners and do not respect authority. Today‘s
children are tyrants who do not get up when an
older man enters the room, they do not listen to
their parents, like to keep each other‘s company,
slurp when eating and tyrannise their teachers.

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 It is not easy for young people

They are still going through pubery but are

already partly grown up.

They are thinking about their future.

They get interested in the other se

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Always changing feelings!

They are fighting.

They realise that they are

not children anymore.

They are having fun.

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Always changing feelings!

„Their brain is a very busy

construction site where scaffolds
are constantly put up, new
connections are added and old
ones are destroyed.“

Brain Resarch (see Geo 09/2005)

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They want to be mobile.

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They have a significantly higher
risk.
Lack of driving experience

New traffic realities

Emotions

Motives and reasons for driving

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Straight to the point!

„Seen from a neuro-biological

perspective, adolescents are
similar to a fully booked airbus
on the runway ready to take
off with vibrating engines
whilst the control and
navigation instruments in the
cockpit are not yet installed.“
(see Geo 09/2005)

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Take young people serious!

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A plea

■ Young people do not want

sweet–talk.
■ Young people want to be
prepared for the real
dangers in traffic and do
not want to just learn
rules.
■ Young people would like
to be taken seriously.

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A plea

■ Young people have ideas.

■ Young people would like

to reflect on their actions.

■ Young people would like

to participate.
■ Young people would like
to be addressed
appropriately.

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Concrete wishes

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Choose the right approach

Cross-media campaign with

activating elements and
penetration
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Cross-media approach 2007

Create level of
awareness

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Cross-media approach 2007

Create level of
awareness

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Cross-media approach 2007

Create level of awareness

Increase level of
awareness

Accompanying Freecards Adverts

media

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Cross-media approach 2007

Create level of awareness

Increase level of
awareness

Introduce change of
media

Cinema spot

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Cross-media approach 2007

Create level of awareness

Increase level of
awareness

Introduce change of
media

Cinema spot

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Cross-media approach 2007

Create level of awareness

Increase level of
awareness

Introduce chang of
media

Introduce new motives

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Make use of level of
awareness 2008

Introduce new motives

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Cross-media approach 2008

Create level of awareness

Increase level of
awareness

Introduce change of
media

Introduce new motives

Activate target group

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Cross-media approach 2008

Events Competitions in classes

Activate target group

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Cross-media approach 2008

Activate target group

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End 2008
Check results

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Further information / contact

www.hast-du-die-groesse.de
www.hast-du-die-groesse.eu

Christian Kellner Kay Schulte

Deutscher Verkehrssicherheitsrat e. V. Deutscher Verkehrssicherheitsrat e. V.
German Road Safety Council German Road Safety Council
Beueler Bahnhofsplatz 16 Jägerstraße 67-69
53225 Bonn  10117 Berlin 
T:  +49 (0)228/40001-0 T:  +49 (0)30/22691846
Fax: +49 (0)228/40001-67 Fax: +49 (0)30/22691846
E-Mail: ckellner@dvr.de E-Mail: kschulte@dvr.de

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